Appen vs Encord:Which is searched more?
In September 2026, Appen had more branded searches than Encord among data labelling platforms worldwide. Appen had about 1 million branded searches, while Encord had 18,100. Appen made up 70.7% of all data labelling platform searches we track, and Encord accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is Appen or Encord more popular in search?
Compare the platforms used to label training data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Appen, Encord. The figures are in the table below the chart.
View monthly share of searches table
| Month | Appen | Roboflow | Scale AI | CVAT | Snorkel | Label Studio | Labelbox | Encord | SuperAnnotate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 9.8% | 9.8% | 2.4% | 0.72% | 2% | 1.3% | 0.59% | 0.59% |
| Nov 2025 | 74% | 10% | 8.2% | 2.5% | 0.73% | 2% | 1.3% | 0.49% | 0.73% |
| Dec 2025 | 70.5% | 11.6% | 9.5% | 2.9% | 0.7% | 1.9% | 1.6% | 0.47% | 0.85% |
| Jan 2026 | 73.8% | 10% | 8.2% | 2.5% | 0.9% | 1.6% | 1.6% | 0.49% | 0.9% |
| Feb 2026 | 71% | 11.7% | 7.8% | 2.3% | 1.6% | 1.9% | 1.9% | 0.7% | 1.1% |
| Mar 2026 | 73.1% | 9.9% | 8.1% | 2.4% | 1.1% | 2% | 1.6% | 0.72% | 1.1% |
| Apr 2026 | 71.5% | 11.8% | 7.9% | 2.4% | 1.1% | 1.9% | 1.6% | 0.58% | 1.3% |
| May 2026 | 72.4% | 9.8% | 9.8% | 2.4% | 1.1% | 1.6% | 1.3% | 0.59% | 1.1% |
| Jun 2026 | 69.5% | 11.5% | 9.4% | 2.8% | 1.3% | 1.9% | 1.5% | 0.84% | 1.3% |
| Jul 2026 | 72.1% | 9.7% | 7.9% | 2.9% | 1.6% | 2% | 1.3% | 0.87% | 1.6% |
| Aug 2026 | 72.4% | 9.8% | 8% | 2.4% | 2.4% | 1.6% | 1.3% | 0.88% | 1.3% |
| Sep 2026 | 70.7% | 9.6% | 9.6% | 2.3% | 2.3% | 1.6% | 1.6% | 1.3% | 1% |
How has the Appen and Encord comparison changed over the last 12 months?
3 findings
- Appen was ahead of Encord in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appen’s share of searches among data labelling platforms worldwide moved from 72.7% to 70.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
How did search popularity change for data labelling platforms worldwide in September 2026?
2 changes
In September 2026, Appen lost share of searches among data labelling platforms worldwide, from 72.4% to 70.7%.
In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Appen’s and Encord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data labelling platforms
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