Brandwave

How popular isAppen in search?

In August 2026, there were an estimated 1M branded searches for Appen worldwide which is down 18% over the last 11 months. Appen holds 84.8% estimated Share of Search among data labelling platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appen84.8%
  2. Scale AI9.3%
  3. Snorkel2.8%
  4. Labelbox1.5%
  5. SuperAnnotate1.5%
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Which data labelling platforms compete with Appen?

Appen against data labelling platforms worldwide, by month

Share of Search by month for Appen, Scale AI, Snorkel. The figures are in the table below the chart.

View monthly share of search table
MonthAppenScale AISnorkelLabelboxSuperAnnotate
Oct 202585.4%11.5%0.85%1.6%0.69%
Nov 202587.1%9.6%0.86%1.6%0.86%
Dec 202584.8%11.4%0.84%1.9%1%
Jan 202686.4%9.6%1%1.9%1%
Feb 202685.2%9.4%1.9%2.3%1.3%
Mar 202686%9.5%1.3%1.9%1.3%
Apr 202685.8%9.5%1.3%1.9%1.6%
May 202684.5%11.4%1.3%1.5%1.3%
Jun 202683.8%11.3%1.5%1.9%1.5%
Jul 202685.3%9.4%1.9%1.5%1.9%
Aug 202684.8%9.3%2.8%1.5%1.5%
Sep 2026—————

  1. 1.Appen

    84.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Scale AI

    9.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snorkel

    2.8%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.9 points.

  4. 4.Labelbox

    1.5%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SuperAnnotate

    1.5%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between Appen and its closest rivals

How has branded search demand for Appen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Appen worldwide fell from 1.2M to 1M.
  • Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide decreased from 85.4% to 84.8%.
  • Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide peaked at 87.1% in November 2025 and was lowest at 83.8% in June 2026.

How did search popularity change for data labelling platforms worldwide in August 2026?

  1. In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%.

  2. Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.

  3. In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide.

  4. In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.

  5. Estimated monthly branded searches for Appen worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How is Appen measured?

Brandwave collects information about searches that people make online using Appen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • appen

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How the Brand Demand Index is measured

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