Brandwave

How popular isEcoTools in search?

In August 2026, there were an estimated 27.1K branded searches for EcoTools worldwide which is down 18.1% over the last 11 months. EcoTools holds 2.5% estimated Share of Search among loofah brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop61.6%
  2. Hammam22.5%
  3. Hydrea10.1%
  4. EcoTools2.5%
  5. Natural Loofah2.5%
  6. Sud Scrub0.91%
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Which loofah brands compete with EcoTools?

EcoTools against loofah brands worldwide, by month

Share of Search by month for Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopHammamHydreaEcoToolsNatural LoofahSud Scrub
Oct 202562.6%22.9%10.3%2.5%1.1%0.62%
Nov 202571.1%17.5%7.9%1.9%1.1%0.58%
Dec 202572.3%17.8%6.5%1.6%1.1%0.72%
Jan 202659.4%26.6%9.7%2%1.6%0.71%
Feb 202659%26.4%9.6%2.4%1.9%0.71%
Mar 202662.2%22.8%10.2%2.5%1.7%0.61%
Apr 202657.7%25.8%11.6%2.3%1.9%0.69%
May 202658.8%26.3%9.6%2.4%2.4%0.58%
Jun 202656.8%25.4%11.4%2.8%2.8%0.84%
Jul 202657%25.5%11.4%2.8%2.3%1%
Aug 202661.6%22.5%10.1%2.5%2.5%0.91%
Sep 2026——————

  1. 1.Body Shop

    61.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Hammam

    22.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Hydrea

    10.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.EcoTools

    2.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Natural Loofah

    2.5%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.Sud Scrub

    0.91%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between EcoTools and its closest rivals

How has branded search demand for EcoTools changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EcoTools worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among loofah brands worldwide peaked at 2.8% in July 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for loofah brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%.

  2. In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%.

  3. In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.

  4. Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does EcoTools compete?

EcoTools is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Loofah brands4th of 62.5%Shown above
Bath sponge brands3rd of 62.7%Show ranking
Body brush brands4th of 62.9%Show ranking
Makeup sponge brands3rd of 610%Show ranking
Makeup brush brands3rd of 516.1%Show ranking

How is EcoTools measured?

Brandwave collects information about searches that people make online using EcoTools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ecotools

Do you work for EcoTools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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