How popular isHydrea in search?
In August 2026, there were an estimated 110K branded searches for Hydrea worldwide which is down 18.5% over the last 11 months. Hydrea holds 6.2% estimated Share of Search among loofah brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Body Shop76.1%- Hammam13.9%
- Hydrea6.2%
- EcoTools1.5%
- Natural Loofah1.5%
Sud Scrub0.65%
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Which loofah brands compete with Hydrea?
Share of Search by month for Body Shop, Hammam, Hydrea. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Hammam | Hydrea | EcoTools | Natural Loofah | Sud Scrub |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 14.1% | 6.3% | 1.5% | 0.69% | 0.44% |
| Nov 2025 | 83% | 10.2% | 4.6% | 1.1% | 0.62% | 0.39% |
| Dec 2025 | 83.9% | 10.3% | 3.8% | 0.93% | 0.62% | 0.47% |
| Jan 2026 | 74.5% | 16.7% | 6.1% | 1.2% | 1% | 0.51% |
| Feb 2026 | 74.1% | 16.6% | 6.1% | 1.5% | 1.2% | 0.5% |
| Mar 2026 | 76.7% | 14% | 6.3% | 1.5% | 1% | 0.44% |
| Apr 2026 | 73.1% | 16.4% | 7.3% | 1.5% | 1.2% | 0.49% |
| May 2026 | 74% | 16.5% | 6% | 1.5% | 1.5% | 0.42% |
| Jun 2026 | 72.4% | 16.2% | 7.2% | 1.8% | 1.8% | 0.62% |
| Jul 2026 | 72.5% | 16.2% | 7.3% | 1.8% | 1.5% | 0.76% |
| Aug 2026 | 76.1% | 13.9% | 6.2% | 1.5% | 1.5% | 0.65% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 1.3M | +22.4% | +3.6 points | |
| 2, held 2nd | 13.9% | 246K | 0% | -2.3 points | |
| 3, held 3rd | 6.2% | 110K | 0% | -1 points | |
| 4, held 4th | 1.5% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 1.5% | 27.1K | +22.1% | +0.1 points | |
| 6, held 6th | 0.65% | 11.5K | 0% | -0.1 points |
76.1%
Held 1st. 1.3M estimated branded searches, +22.4% vs prior month. Share +3.6 points.
2.Hammam
13.9%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.Hydrea
6.2%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1 points.
4.EcoTools
1.5%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.5%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
0.65%
Held 6th. 11.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Hydrea and its closest rivals
Every comparison with Hydrea
8 comparisons
How has branded search demand for Hydrea changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hydrea worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide peaked at 7.3% in April 2026 and was lowest at 3.8% in December 2025.
How did search popularity change for loofah brands worldwide in August 2026?
6 changes
In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 72.5% to 76.1%.
In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 16.2% to 13.9%.
In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 7.3% to 6.2%.
Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.
Estimated monthly branded searches for Sud Scrub worldwide rose 22.3% over 11 measured months, from 9.4K to 11.5K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Where does Hydrea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Loofah brands | 3rd of 6 | 6.2% | Shown above |
| Body brush brands | 3rd of 6 | 6.9% | Show ranking |
How is Hydrea measured?
Brandwave collects information about searches that people make online using Hydrea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hydrea
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