Hydrea vs Sud Scrub:Which is more popular by branded search?
In August 2026, Hydrea had more branded searches than Sud Scrub among loofah brands worldwide. Hydrea was estimated to have 110K branded searches compared to Sud Scrub’s 9.9K, and held a 10.1% Share of Search versus Sud Scrub’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hydrea or Sud Scrub?
Compare the loofah brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydrea, Sud Scrub. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Hammam | Hydrea | EcoTools | Natural Loofah | Sud Scrub |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 22.9% | 10.3% | 2.5% | 1.1% | 0.62% |
| Nov 2025 | 71.1% | 17.5% | 7.9% | 1.9% | 1.1% | 0.58% |
| Dec 2025 | 72.3% | 17.8% | 6.5% | 1.6% | 1.1% | 0.72% |
| Jan 2026 | 59.4% | 26.6% | 9.7% | 2% | 1.6% | 0.71% |
| Feb 2026 | 59% | 26.4% | 9.6% | 2.4% | 1.9% | 0.71% |
| Mar 2026 | 62.2% | 22.8% | 10.2% | 2.5% | 1.7% | 0.61% |
| Apr 2026 | 57.7% | 25.8% | 11.6% | 2.3% | 1.9% | 0.69% |
| May 2026 | 58.8% | 26.3% | 9.6% | 2.4% | 2.4% | 0.58% |
| Jun 2026 | 56.8% | 25.4% | 11.4% | 2.8% | 2.8% | 0.84% |
| Jul 2026 | 57% | 25.5% | 11.4% | 2.8% | 2.3% | 1% |
| Aug 2026 | 61.6% | 22.5% | 10.1% | 2.5% | 2.5% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hydrea and Sud Scrub comparison changed over the last 12 months?
3 findings
- Hydrea was ahead of Sud Scrub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Sud Scrub’s estimated Share of Search among loofah brands worldwide moved from 0.62% to 0.91%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for loofah brands worldwide in August 2026?
2 changes
In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.
Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hydrea’s and Sud Scrub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.