Brandwave

Loofah brands:Which brands are most popular in search?

In August 2026, Body Shop was the most searched among loofah brands worldwide, with an estimated 673K branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop61.6%
  2. Hammam22.5%
  3. Hydrea10.1%
  4. EcoTools2.5%
  5. Natural Loofah2.5%
  6. Sud Scrub0.91%

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Share of SearchLeaderboard

Compare the loofah brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among loofah brands worldwide, by month

Share of Search by month for Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopHammamHydreaEcoToolsNatural LoofahSud Scrub
Oct 202562.6%22.9%10.3%2.5%1.1%0.62%
Nov 202571.1%17.5%7.9%1.9%1.1%0.58%
Dec 202572.3%17.8%6.5%1.6%1.1%0.72%
Jan 202659.4%26.6%9.7%2%1.6%0.71%
Feb 202659%26.4%9.6%2.4%1.9%0.71%
Mar 202662.2%22.8%10.2%2.5%1.7%0.61%
Apr 202657.7%25.8%11.6%2.3%1.9%0.69%
May 202658.8%26.3%9.6%2.4%2.4%0.58%
Jun 202656.8%25.4%11.4%2.8%2.8%0.84%
Jul 202657%25.5%11.4%2.8%2.3%1%
Aug 202661.6%22.5%10.1%2.5%2.5%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Body Shop

    61.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Hammam

    22.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Hydrea

    10.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.EcoTools

    2.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Natural Loofah

    2.5%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.Sud Scrub

    0.91%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among loofah brands worldwide?

In August 2026, Body Shop was the most searched among loofah brands worldwide, with an estimated 673K branded searches and 61.6% estimated Share of Search within this set. Hammam is in 2nd place, 39.1 percentage points behind at 22.5% Share of Search.

Global loofah brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Body Shop62.6% → 61.6%72.3%Dec 202556.8%Jun 20261st
Hammam22.9% → 22.5%26.6%Jan 202617.5%Nov 20252nd
Hydrea10.3% → 10.1%11.6%Apr 20266.5%Dec 20253rd
EcoTools2.5%2.8%Jul 20261.6%Dec 20254th
Natural Loofah1.1% → 2.5%2.8%Jun 20261.1%Nov 20255th
Sud Scrub0.62% → 0.91%1%Jul 20260.58%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among loofah brands worldwide decreased from 62.6% to 61.6%.
  • Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide increased from 1.1% to 2.5%.
  • Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among loofah brands worldwide peaked at 72.3% in December 2025 and was lowest at 56.8% in June 2026.
  • Across the 11 months ending August 2026, Hammam’s estimated Share of Search among loofah brands worldwide peaked at 26.6% in January 2026 and was lowest at 17.5% in November 2025.
  • Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide peaked at 11.6% in April 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among loofah brands worldwide peaked at 2.8% in July 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide peaked at 2.8% in June 2026 and was lowest at 1.1% in November 2025.
  • Across the 11 months ending August 2026, Hammam, Hydrea, EcoTools and Sud Scrub held steady: their estimated Share of Search among loofah brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for loofah brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%.

  2. In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%.

  3. In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.

  4. Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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