Hammam vs Hydrea:Which is more popular by branded search?
In August 2026, Hammam had more branded searches than Hydrea among loofah brands worldwide. Hammam was estimated to have 246K branded searches compared to Hydrea’s 110K, and held a 22.5% Share of Search versus Hydrea’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hammam or Hydrea?
Compare the loofah brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hammam, Hydrea. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Hammam | Hydrea | EcoTools | Natural Loofah | Sud Scrub |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 22.9% | 10.3% | 2.5% | 1.1% | 0.62% |
| Nov 2025 | 71.1% | 17.5% | 7.9% | 1.9% | 1.1% | 0.58% |
| Dec 2025 | 72.3% | 17.8% | 6.5% | 1.6% | 1.1% | 0.72% |
| Jan 2026 | 59.4% | 26.6% | 9.7% | 2% | 1.6% | 0.71% |
| Feb 2026 | 59% | 26.4% | 9.6% | 2.4% | 1.9% | 0.71% |
| Mar 2026 | 62.2% | 22.8% | 10.2% | 2.5% | 1.7% | 0.61% |
| Apr 2026 | 57.7% | 25.8% | 11.6% | 2.3% | 1.9% | 0.69% |
| May 2026 | 58.8% | 26.3% | 9.6% | 2.4% | 2.4% | 0.58% |
| Jun 2026 | 56.8% | 25.4% | 11.4% | 2.8% | 2.8% | 0.84% |
| Jul 2026 | 57% | 25.5% | 11.4% | 2.8% | 2.3% | 1% |
| Aug 2026 | 61.6% | 22.5% | 10.1% | 2.5% | 2.5% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hammam and Hydrea comparison changed over the last 12 months?
3 findings
- Hammam was ahead of Hydrea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hammam’s estimated Share of Search among loofah brands worldwide moved from 22.9% to 22.5%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for loofah brands worldwide in August 2026?
2 changes
In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%.
In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Hammam’s and Hydrea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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