Brandwave

How popular isHydrea in search?

In August 2026, there were an estimated 110K branded searches for Hydrea worldwide which is down 18.5% over the last 11 months. Hydrea holds 10.1% estimated Share of Search among loofah brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Shop61.6%
  2. Hammam22.5%
  3. Hydrea10.1%
  4. EcoTools2.5%
  5. Natural Loofah2.5%
  6. Sud Scrub0.91%
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Where does Hydrea compete?

Hydrea is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Loofah brands3rd of 610.1%Shown below
Body brush brands3rd of 611.9%Show ranking

Which loofah brands compete with Hydrea?

Hydrea against loofah brands worldwide, by month

Share of Search by month for Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopHammamHydreaEcoToolsNatural LoofahSud Scrub
Oct 202562.6%22.9%10.3%2.5%1.1%0.62%
Nov 202571.1%17.5%7.9%1.9%1.1%0.58%
Dec 202572.3%17.8%6.5%1.6%1.1%0.72%
Jan 202659.4%26.6%9.7%2%1.6%0.71%
Feb 202659%26.4%9.6%2.4%1.9%0.71%
Mar 202662.2%22.8%10.2%2.5%1.7%0.61%
Apr 202657.7%25.8%11.6%2.3%1.9%0.69%
May 202658.8%26.3%9.6%2.4%2.4%0.58%
Jun 202656.8%25.4%11.4%2.8%2.8%0.84%
Jul 202657%25.5%11.4%2.8%2.3%1%
Aug 202661.6%22.5%10.1%2.5%2.5%0.91%
Sep 2026——————

  1. 1.Body Shop

    61.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Hammam

    22.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Hydrea

    10.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.EcoTools

    2.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Natural Loofah

    2.5%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.Sud Scrub

    0.91%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Hydrea and its closest rivals

How has branded search demand for Hydrea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hydrea worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide peaked at 11.6% in April 2026 and was lowest at 6.5% in December 2025.

How did search popularity change for loofah brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%.

  2. In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%.

  3. In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.

  4. Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Hydrea measured?

Brandwave collects information about searches that people make online using Hydrea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hydrea

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How the Brand Demand Index is measured

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