How popular isNatural Loofah in search?
In August 2026, there were an estimated 27.1K branded searches for Natural Loofah worldwide which is up 83.1% over the last 11 months. Natural Loofah holds 2.5% estimated Share of Search among loofah brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Natural Loofah and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which loofah brands compete with Natural Loofah?
Share of Search by month for Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Hammam | Hydrea | EcoTools | Natural Loofah | Sud Scrub |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 22.9% | 10.3% | 2.5% | 1.1% | 0.62% |
| Nov 2025 | 71.1% | 17.5% | 7.9% | 1.9% | 1.1% | 0.58% |
| Dec 2025 | 72.3% | 17.8% | 6.5% | 1.6% | 1.1% | 0.72% |
| Jan 2026 | 59.4% | 26.6% | 9.7% | 2% | 1.6% | 0.71% |
| Feb 2026 | 59% | 26.4% | 9.6% | 2.4% | 1.9% | 0.71% |
| Mar 2026 | 62.2% | 22.8% | 10.2% | 2.5% | 1.7% | 0.61% |
| Apr 2026 | 57.7% | 25.8% | 11.6% | 2.3% | 1.9% | 0.69% |
| May 2026 | 58.8% | 26.3% | 9.6% | 2.4% | 2.4% | 0.58% |
| Jun 2026 | 56.8% | 25.4% | 11.4% | 2.8% | 2.8% | 0.84% |
| Jul 2026 | 57% | 25.5% | 11.4% | 2.8% | 2.3% | 1% |
| Aug 2026 | 61.6% | 22.5% | 10.1% | 2.5% | 2.5% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 673K | +22.4% | +4.6 points | |
| 2, held 2nd | 22.5% | 246K | 0% | -3 points | |
| 3, held 3rd | 10.1% | 110K | 0% | -1.3 points | |
| 4, held 4th | 2.5% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 2.5% | 27.1K | +22.1% | +0.2 points | |
| 6, held 6th | 0.91% | 9.9K | 0% | -0.1 points |
61.6%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
2.Hammam
22.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3 points.
3.Hydrea
10.1%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.EcoTools
2.5%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.5%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
0.91%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Natural Loofah and its closest rivals
Natural Loofah vs Body Shop: compare search popularity- Natural Loofah vs Hammam: compare search popularity
- Natural Loofah vs Hydrea: compare search popularity
- Natural Loofah vs EcoTools: compare search popularity
Natural Loofah vs Sud Scrub: compare search popularity- Compare Natural Loofah with any brand
How has branded search demand for Natural Loofah changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Natural Loofah worldwide rose from 14.8K to 27.1K.
- Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide increased from 1.1% to 2.5%.
- Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide peaked at 2.8% in June 2026 and was lowest at 1.1% in November 2025.
How did search popularity change for loofah brands worldwide in August 2026?
6 changes

In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%.
In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%.
In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%.
Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.

Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Natural Loofah measured?
Brandwave collects information about searches that people make online using Natural Loofah’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- natural loofah
Do you work for Natural Loofah? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Natural Loofah your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.