Brandwave

Body Shop vs Natural Loofah:Which is more popular by branded search?

In August 2026, Body Shop had more branded searches than Natural Loofah among loofah brands worldwide. Body Shop was estimated to have 673K branded searches compared to Natural Loofah’s 27.1K, and held a 61.6% Share of Search versus Natural Loofah’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among loofah brands worldwide in August 2026Which is more popular in search, Body Shop or Natural Loofah?
Body Shop61.6%673K searches
vs
Natural Loofah2.5%27.1K searches

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Which is more popular in search, Body Shop or Natural Loofah?

Compare the loofah brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Body Shop and Natural Loofah among loofah brands worldwide, by month

Share of Search by month for Body Shop, Natural Loofah. The figures are in the table below the chart.

View monthly share of search table
MonthBody ShopHammamHydreaEcoToolsNatural LoofahSud Scrub
Oct 202562.6%22.9%10.3%2.5%1.1%0.62%
Nov 202571.1%17.5%7.9%1.9%1.1%0.58%
Dec 202572.3%17.8%6.5%1.6%1.1%0.72%
Jan 202659.4%26.6%9.7%2%1.6%0.71%
Feb 202659%26.4%9.6%2.4%1.9%0.71%
Mar 202662.2%22.8%10.2%2.5%1.7%0.61%
Apr 202657.7%25.8%11.6%2.3%1.9%0.69%
May 202658.8%26.3%9.6%2.4%2.4%0.58%
Jun 202656.8%25.4%11.4%2.8%2.8%0.84%
Jul 202657%25.5%11.4%2.8%2.3%1%
Aug 202661.6%22.5%10.1%2.5%2.5%0.91%
Sep 2026——————

How has the Body Shop and Natural Loofah comparison changed over the last 12 months?

  • Body Shop was ahead of Natural Loofah in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among loofah brands worldwide moved from 62.6% to 61.6%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 27.1K.

How did search popularity change for loofah brands worldwide in August 2026?

  1. In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%.

  2. Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Body Shop’s and Natural Loofah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Shop

1 branded search term

  • body shop

Natural Loofah

1 branded search term

  • natural loofah

How the Brand Demand Index is measured

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