Brandwave

How popular isDrops?

In September 2026, people searched for Drops by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.05% of all global language learning app searches, placing Drops seventh out of seven apps. When we asked both ChatGPT and Google AI Overviews about language learning apps, Drops did not appear in any of the answers.

Search and AI answers in September 2026

Drops is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. DuolingoShare of searches 88.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rosetta StoneShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. BusuuShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BabbelShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DropsShare of searches 0.05%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top language learning apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drops did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Duolingo1st
  2. Babbel2nd
  3. Busuu3rd
  4. Pimsleur4th
  5. Memrise5th
  6. Rosetta Stone6th
  7. Drops–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duolingo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babbel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Busuu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pimsleur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rosetta Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memrise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about language learning apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which language learning apps compete with Drops?

Drops against language learning apps worldwide, by month

Share of searches by month for Duolingo, Rosetta Stone, Busuu, Drops. The figures are in the table below the chart.

View monthly share of searches table
MonthDuolingoRosetta StoneBusuuBabbelMemrisePimsleurDrops
Oct 202588.2%4.3%2.4%2.4%1.9%0.71%0.08%
Nov 202585.3%5.1%2.8%2.8%2.8%1%0.09%
Dec 202587.1%4.3%2.9%2.9%1.6%1.3%0.08%
Jan 202685.2%5.1%2.8%3.4%2.3%1%0.11%
Feb 202687.9%4.3%2.4%2.9%1.6%0.87%0.08%
Mar 202687.1%4.3%2.9%2.9%1.9%0.86%0.08%
Apr 202689.1%3.6%2.4%2.4%1.6%0.88%0.08%
May 202689.3%3.6%2.4%2.4%1.3%0.88%0.06%
Jun 202689.7%3.6%2.4%2%1.3%0.89%0.06%
Jul 202688%4.3%2.9%2.4%1.3%1.1%0.08%
Aug 202689.2%4.4%2.4%2%1.1%0.88%0.06%
Sep 202688.8%5.3%2.4%1.6%1.1%0.72%0.05%

  1. 1.Duolingo

    88.8%

    Held 1st. 9.1M estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  2. 2.Rosetta Stone

    5.3%

    Held 2nd. 550K estimated branded searches, +49.5% vs prior month. Share +1 points.

  3. 3.Busuu

    2.4%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.Babbel

    1.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Memrise

    1.1%

    Held 5th. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.

  6. 6.Pimsleur

    0.72%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Drops

    0.05%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Drops and its closest rivals

Every comparison with Drops

10 comparisons

How has branded search demand for Drops changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drops worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Drops’ share of searches among language learning apps worldwide held steady, from 0.08% to 0.05%.

How did search popularity change for language learning apps worldwide in September 2026?

4 changes

  1. In September 2026, Rosetta Stone gained share of searches among language learning apps worldwide, from 4.4% to 5.3%.

  2. Estimated monthly branded searches for Memrise worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

  3. Estimated monthly branded searches for Drops worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  4. Estimated monthly branded searches for Babbel worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

How are Drops’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Drops’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drops app

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How the Brand Demand Index is measured

Where does Drops compete?

Drops is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Language learning apps7th of 70.05%Shown above
Knitting yarn5th of 53.2%Show ranking
Creator with pink hair and a pink jacket

Is Drops your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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