Brandwave

Drops vs Rosetta Stone:Which is more popular?

In September 2026, Rosetta Stone had more branded searches than Drops among language learning apps worldwide. Rosetta Stone had about 550,000 branded searches, while Drops had 5,400. Rosetta Stone made up 5.3% of all language learning app searches we track, and Drops accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about language learning apps, Rosetta Stone appeared in one of the five answers and Drops in none.

Among language learning apps worldwide in September 2026

Who do people search for more?

Rosetta Stone, about 102 searches for every 1 for Drops

Rosetta Stone 550K searchesDrops 5.4K searches

Who does AI mention more?

Rosetta Stone, mentioned in 1 of 5 answers, Drops in 0

Rosetta Stone in 1 of 5Drops in 0 of 5

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Top language learning apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rosetta Stone was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drops did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Duolingo1st
  2. Babbel2nd
  3. Busuu3rd
  4. Pimsleur4th
  5. Memrise5th
  6. Rosetta Stone6th
  7. Drops–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duolingo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babbel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Busuu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pimsleur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rosetta Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memrise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about language learning apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Drops or Rosetta Stone more popular in search?

This chart shows how often people search Google for Drops and Rosetta Stone by name. Each line represents a brand's share of searches for all seven language learning apps we track, month by month, from English-language searches worldwide.

Drops and Rosetta Stone among language learning apps worldwide, by month

Share of searches by month for Rosetta Stone, Drops. The figures are in the table below the chart.

View monthly share of searches table
MonthDuolingoRosetta StoneBusuuBabbelMemrisePimsleurDrops
Oct 202588.2%4.3%2.4%2.4%1.9%0.71%0.08%
Nov 202585.3%5.1%2.8%2.8%2.8%1%0.09%
Dec 202587.1%4.3%2.9%2.9%1.6%1.3%0.08%
Jan 202685.2%5.1%2.8%3.4%2.3%1%0.11%
Feb 202687.9%4.3%2.4%2.9%1.6%0.87%0.08%
Mar 202687.1%4.3%2.9%2.9%1.9%0.86%0.08%
Apr 202689.1%3.6%2.4%2.4%1.6%0.88%0.08%
May 202689.3%3.6%2.4%2.4%1.3%0.88%0.06%
Jun 202689.7%3.6%2.4%2%1.3%0.89%0.06%
Jul 202688%4.3%2.9%2.4%1.3%1.1%0.08%
Aug 202689.2%4.4%2.4%2%1.1%0.88%0.06%
Sep 202688.8%5.3%2.4%1.6%1.1%0.72%0.05%

How has the Drops and Rosetta Stone comparison changed over the last 12 months?

3 findings
  • Rosetta Stone was ahead of Drops in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Drops’ share of searches among language learning apps worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Rosetta Stone’s share of searches among language learning apps worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for language learning apps worldwide in September 2026?

2 changes

  1. In September 2026, Rosetta Stone gained share of searches among language learning apps worldwide, from 4.4% to 5.3%.

  2. Estimated monthly branded searches for Drops worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Drops’ and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drops

1 branded search term

  • drops app

Rosetta Stone

1 branded search term

  • rosetta stone

How the Brand Demand Index is measured

Other head-to-heads among language learning apps

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