Brandwave

Busuu vs Drops:Which is more popular?

In September 2026, Busuu had more branded searches than Drops among language learning apps worldwide. Busuu had about 246,000 branded searches, while Drops had 5,400. Busuu made up 2.4% of all language learning app searches we track, and Drops accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about language learning apps, Busuu appeared in four of the five answers and Drops in none.

Among language learning apps worldwide in September 2026

Who do people search for more?

Busuu, about 46 searches for every 1 for Drops

Busuu 246K searchesDrops 5.4K searches

Who does AI mention more?

Busuu, mentioned in 4 of 5 answers, Drops in 0

Busuu in 4 of 5Drops in 0 of 5

Who does AI recommend more?

Busuu, the only one of the two named

Busuu first in 4Drops never named

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Top language learning apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Busuu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Drops did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Duolingo1st
  2. Babbel2nd
  3. Busuu3rd
  4. Pimsleur4th
  5. Memrise5th
  6. Rosetta Stone6th
  7. Drops–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duolingo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babbel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Busuu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pimsleur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rosetta Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memrise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about language learning apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Busuu or Drops more popular in search?

This chart shows how often people search Google for Busuu and Drops by name. Each line represents a brand's share of searches for all seven language learning apps we track, month by month, from English-language searches worldwide.

Busuu and Drops among language learning apps worldwide, by month

Share of searches by month for Busuu, Drops. The figures are in the table below the chart.

View monthly share of searches table
MonthDuolingoRosetta StoneBusuuBabbelMemrisePimsleurDrops
Oct 202588.2%4.3%2.4%2.4%1.9%0.71%0.08%
Nov 202585.3%5.1%2.8%2.8%2.8%1%0.09%
Dec 202587.1%4.3%2.9%2.9%1.6%1.3%0.08%
Jan 202685.2%5.1%2.8%3.4%2.3%1%0.11%
Feb 202687.9%4.3%2.4%2.9%1.6%0.87%0.08%
Mar 202687.1%4.3%2.9%2.9%1.9%0.86%0.08%
Apr 202689.1%3.6%2.4%2.4%1.6%0.88%0.08%
May 202689.3%3.6%2.4%2.4%1.3%0.88%0.06%
Jun 202689.7%3.6%2.4%2%1.3%0.89%0.06%
Jul 202688%4.3%2.9%2.4%1.3%1.1%0.08%
Aug 202689.2%4.4%2.4%2%1.1%0.88%0.06%
Sep 202688.8%5.3%2.4%1.6%1.1%0.72%0.05%

How has the Busuu and Drops comparison changed over the last 12 months?

3 findings
  • Busuu was ahead of Drops in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Busuu’s share of searches among language learning apps worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Drops’ share of searches among language learning apps worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for language learning apps worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Drops worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Busuu’s and Drops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Busuu

1 branded search term

  • busuu

Drops

1 branded search term

  • drops app

How the Brand Demand Index is measured

Other head-to-heads among language learning apps

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