Brandwave

How popular isDeuter in search?

In September 2026, there were an estimated 20.2K branded searches for Deuter worldwide which held steady over the last 12 months. Deuter holds <0.01% estimated Share of Search among chalk bag brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM56.1%
  2. Arc'teryx37.5%
  3. Black Diamond6.2%
  4. Edelrid0.3%
  5. Deuter<0.01%
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Where does Deuter compete?

Deuter is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chalk bag brands5th of 5<0.01%Shown below
Backpack brands7th of 70.35%Show ranking
Hiking backpack brands3rd of 512.8%Show ranking

Which chalk bag brands compete with Deuter?

Deuter against chalk bag brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond, Deuter. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondEdelridDeuter
Oct 202551.7%42.3%5.7%0.28%<0.01%
Nov 202542.3%51.7%5.7%0.28%<0.01%
Dec 202542.4%51.7%5.7%0.23%<0.01%
Jan 202651.7%42.4%5.7%0.23%<0.01%
Feb 202656.1%37.5%6.2%0.3%<0.01%
Mar 202660.1%32.9%6.6%0.4%<0.01%
Apr 202663.9%28.6%7%0.42%<0.01%
May 202663.9%28.6%7%0.42%<0.01%
Jun 202664.8%29%5.8%0.35%<0.01%
Jul 202664%28.6%7%0.35%<0.01%
Aug 202660.2%32.9%6.6%0.33%<0.01%
Sep 202656.1%37.5%6.2%0.3%<0.01%

  1. 1.DMM

    56.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Arc'teryx

    37.5%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Black Diamond

    6.2%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Edelrid

    0.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Deuter

    <0.01%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Deuter and its closest rivals

Every comparison with Deuter

How has branded search demand for Deuter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Deuter worldwide held steady, from 19.9K to 20.2K.
  • Across the 12 months ending September 2026, Deuter’s estimated Share of Search among chalk bag brands worldwide held steady at <0.01%.

How did search popularity change for chalk bag brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among chalk bag brands worldwide, from 32.9% to 37.5%.

  2. In September 2026, DMM lost estimated Share of Search among chalk bag brands worldwide, from 60.2% to 56.1%.

  3. Estimated monthly branded searches for Deuter worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How is Deuter measured?

Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • deuter backpack
  • deuter chalk bag
  • deuter hiking backpack
  • hiking backpack deuter

Do you work for Deuter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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