Brandwave

How popular isCulligan in search?

In August 2026, there were an estimated 74K branded searches for Culligan worldwide which held steady over the last 11 months. Culligan holds 24.6% estimated Share of Search among water softeners worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harvey36.6%
  2. BWT30.1%
  3. Culligan24.6%
  4. EcoWater7.4%
  5. WaterBoss0.96%
  6. Kinetico0.33%
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Which water softeners compete with Culligan?

Culligan against water softeners worldwide, by month

Share of Search by month for Harvey, BWT, Culligan, EcoWater. The figures are in the table below the chart.

View monthly share of search table
MonthHarveyBWTCulliganEcoWaterWaterBossKinetico
Oct 202525.7%38.1%25.7%9.4%0.83%0.31%
Nov 202523.1%42.1%23.1%10.4%0.92%0.38%
Dec 202525.5%38.2%25.5%9.4%1%0.42%
Jan 202622%40%26.9%9.9%0.87%0.36%
Feb 202633.3%33.3%22.2%10%0.88%0.37%
Mar 202633.9%33.9%22.8%8.3%0.74%0.4%
Apr 202636%29.6%24.2%8.9%0.95%0.43%
May 202632.7%40.2%18%8.1%0.71%0.3%
Jun 202635.9%35.9%19.7%7.2%0.78%0.42%
Jul 202636.6%30.1%24.6%7.4%0.96%0.43%
Aug 202636.6%30.1%24.6%7.4%0.96%0.33%
Sep 2026——————

  1. 1.Harvey

    36.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BWT

    30.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Culligan

    24.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.EcoWater

    7.4%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.WaterBoss

    0.96%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kinetico

    0.33%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between Culligan and its closest rivals

How has branded search demand for Culligan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Culligan worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide decreased from 25.7% to 24.6%.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide peaked at 26.9% in January 2026 and was lowest at 18% in May 2026.
  • Across the 11 months ending August 2026, Culligan fell from 2nd to 3rd among water softeners worldwide.

How did search popularity change for water softeners worldwide in August 2026?

  1. Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026.

  2. Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026.

  3. Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  6. Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

Where does Culligan compete?

Culligan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water dispensers4th of 65.6%Show ranking
Water softeners3rd of 624.6%Shown above

How is Culligan measured?

Brandwave collects information about searches that people make online using Culligan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • culligan water

Do you work for Culligan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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