How popular isCulligan in search?
In September 2026, there were an estimated 377K branded searches for Culligan worldwide which is up 46.6% over the last 12 months. Culligan holds 38.7% estimated Share of Search among water cooler brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which water cooler brands compete with Culligan?
Share of Search by month for Primo, Culligan, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Primo | Culligan | Igloo |
|---|---|---|---|
| Oct 2025 | 55.8% | 31.9% | 12.2% |
| Nov 2025 | 58.1% | 31.5% | 10.4% |
| Dec 2025 | 60.4% | 28.7% | 11% |
| Jan 2026 | 55.3% | 36.5% | 8.2% |
| Feb 2026 | 54.2% | 35.9% | 9.9% |
| Mar 2026 | 51.1% | 35% | 13.9% |
| Apr 2026 | 46.7% | 31.3% | 22% |
| May 2026 | 47.3% | 29.8% | 22.9% |
| Jun 2026 | 47.5% | 29.1% | 23.4% |
| Jul 2026 | 61.6% | 21.7% | 16.8% |
| Aug 2026 | 48.7% | 31.4% | 19.9% |
| Sep 2026 | 46.2% | 38.7% | 15.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 450K | 0% | -2.5 points | |
| 2, held 2nd | 38.7% | 377K | +30.1% | +7.3 points | |
| 3, held 3rd | 15.1% | 147K | -20.2% | -4.8 points |
Compare search popularity between Culligan and its closest rivals
How has branded search demand for Culligan changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Culligan worldwide rose from 257K to 377K.
- Across the 12 months ending September 2026, Culligan’s estimated Share of Search among water cooler brands worldwide increased from 31.9% to 38.7%.
- Across the 12 months ending September 2026, Culligan’s estimated Share of Search among water cooler brands worldwide peaked at 38.7% in September 2026 and was lowest at 21.7% in July 2026.
How did search popularity change for water cooler brands worldwide in September 2026?
3 changes
In September 2026, Culligan gained estimated Share of Search among water cooler brands worldwide, from 31.4% to 38.7%.
In September 2026, Igloo lost estimated Share of Search among water cooler brands worldwide, from 19.9% to 15.1%.
In September 2026, Primo lost estimated Share of Search among water cooler brands worldwide, from 48.7% to 46.2%.
Where does Culligan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Water dispensers | 2nd of 6 | 35.9% | Show ranking |
| Water cooler brands | 2nd of 3 | 38.7% | Shown above |
| Water softeners | 1st of 6 | 58.2% | Show ranking |
| Iron filter brands | 1st of 4 | 81.8% | Show ranking |
How is Culligan measured?
Brandwave collects information about searches that people make online using Culligan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- culligan
- culligan water
- culligan water softeners
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Is Culligan your brand?
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