Brandwave

Culligan vs iSpring:Which is more popular?

In September 2026, Culligan had more branded searches than iSpring among iron filter brands worldwide. Culligan had about 246,000 branded searches, while iSpring had 16,200. Culligan made up 76.4% of all iron filter brand searches we track, and iSpring accounted for 5%. When we asked ChatGPT and Google AI Overviews about iron filter brands, iSpring appeared in three of the five answers and Culligan in none.

Among iron filter brands worldwide in September 2026

Who do people search for more?

Culligan, about 15 searches for every 1 for iSpring

Culligan 246K searchesiSpring 16.2K searches

Who does AI mention more?

iSpring, mentioned in 3 of 5 answers, Culligan in 0

iSpring in 3 of 5Culligan in 0 of 5

Who does AI recommend more?

iSpring, the only one of the two named

iSpring first in 3Culligan never named

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Top iron filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iSpring was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Culligan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SpringWell1st
  2. SoftPro2nd
  3. iSpring3rd
  4. US Water Systems4th
  5. Pentair5th
  6. Culligan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SpringWell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoftPro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • US Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pentair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culligan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iron filter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Culligan or iSpring more popular in search?

This chart shows how often people search Google for Culligan and iSpring by name. Each line represents a brand's share of searches for all six iron filter brands we track, month by month, from English-language searches worldwide.

Culligan and iSpring among iron filter brands worldwide, by month

Share of searches by month for Culligan, iSpring. The figures are in the table below the chart.

View monthly share of searches table
MonthCulliganPentairiSpringUS Water SystemsSpringWellSoftPro
Oct 202568.6%20.6%6.7%2.7%1.2%0.11%
Nov 202568.6%20.6%6.7%2.7%1.2%0.09%
Dec 202567.2%20.2%8.1%3.3%1.2%0.1%
Jan 202671.9%17.7%7.1%2.4%0.86%0.14%
Feb 202668.8%20.6%6.8%2.8%1%0.11%
Mar 202668.7%20.7%6.8%2.8%0.99%0.13%
Apr 202668.7%20.7%6.8%2.8%0.99%0.09%
May 202668.9%20.7%6.8%2.3%1.2%0.09%
Jun 202669.9%21%5.6%2.3%1%0.09%
Jul 202669.9%21%5.6%2.3%1%0.11%
Aug 202669.6%20.9%5.6%2.8%1%0.06%
Sep 202676.4%15.4%5%2%1.1%0.05%

How has the Culligan and iSpring comparison changed over the last 12 months?

3 findings
  • Culligan was ahead of iSpring in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Culligan’s share of searches among iron filter brands worldwide moved from 68.6% to 76.4%, and its estimated monthly branded searches moved from 165K to 246K.
  • Across the 12 months ending September 2026, iSpring’s share of searches among iron filter brands worldwide moved from 6.7% to 5%, and its estimated monthly branded searches held steady at 16.2K.

How did search popularity change for iron filter brands worldwide in September 2026?

2 changes
  1. In September 2026, Culligan gained share of searches among iron filter brands worldwide, from 69.6% to 76.4%.

  2. In September 2026, iSpring lost share of searches among iron filter brands worldwide, from 5.6% to 5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Culligan’s and iSpring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culligan

1 branded search term

  • culligan

iSpring

2 branded search terms

  • ispring filter
  • ispring water filter

How the Brand Demand Index is measured

Other head-to-heads among iron filter brands

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