How popular isCulligan in search?
In August 2026, there were an estimated 74K branded searches for Culligan worldwide which held steady over the last 11 months. Culligan holds 5.6% estimated Share of Search among water dispensers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brita43.3%- Waterdrop41.9%
- BWT6.9%
- Culligan5.6%
- ZeroWater2.1%
- Aqua Optima0.22%
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Where does Culligan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Water dispensers | 4th of 6 | 5.6% | Shown below |
| Water softeners | 3rd of 6 | 24.6% | Show ranking |
Which water dispensers compete with Culligan?
Share of Search by month for Brita, Waterdrop, BWT, Culligan, ZeroWater. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Waterdrop | BWT | Culligan | ZeroWater | Aqua Optima |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 40.5% | 9.9% | 6.7% | 2.4% | 0.26% |
| Nov 2025 | 37% | 45.8% | 9.2% | 5% | 2.8% | 0.3% |
| Dec 2025 | 41.8% | 41.5% | 8.3% | 5.6% | 2.5% | 0.27% |
| Jan 2026 | 39.2% | 43.4% | 8.7% | 5.8% | 2.6% | 0.23% |
| Feb 2026 | 34.9% | 49% | 8.1% | 5.4% | 2.4% | 0.26% |
| Mar 2026 | 36% | 44.1% | 8.8% | 5.9% | 4.9% | 0.23% |
| Apr 2026 | 37% | 46.2% | 7.6% | 6.2% | 2.8% | 0.24% |
| May 2026 | 36.9% | 44.7% | 11% | 4.9% | 2.2% | 0.24% |
| Jun 2026 | 35.7% | 49.5% | 8.1% | 4.5% | 2% | 0.21% |
| Jul 2026 | 40.6% | 43.9% | 7.2% | 5.9% | 2.2% | 0.23% |
| Aug 2026 | 43.3% | 41.9% | 6.9% | 5.6% | 2.1% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.3% | 567K | +11.7% | +2.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.9% | 550K | 0% | -2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.9% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 5.6% | 74K | 0% | -0.3 points | |
| 5, held 5th | 2.1% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 0.22% | 2.9K | 0% | 0 points |
1.
Brita43.3%
Moved from 2nd to 1st. 567K estimated branded searches, +11.7% vs prior month. Share +2.7 points.
41.9%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2 points.
3.BWT
6.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Culligan
5.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.1%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.22%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Culligan and its closest rivals
How has branded search demand for Culligan changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Culligan worldwide held steady at 74K.
- Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide decreased from 6.7% to 5.6%.
- Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide peaked at 6.7% in October 2025 and was lowest at 4.5% in June 2026.
How did search popularity change for water dispensers worldwide in August 2026?
3 changes
In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%.
In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%.
BWT’s estimated Share of Search among water dispensers worldwide has lost ground for 3 months in a row, from 11% to 6.9% in August 2026.
How is Culligan measured?
Brandwave collects information about searches that people make online using Culligan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- culligan water
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