Culligan vs WaterBoss:Which is more popular by branded search?
In August 2026, Culligan had more branded searches than WaterBoss among water softeners worldwide. Culligan was estimated to have 74K branded searches compared to WaterBoss’ 2.9K, and held a 24.6% Share of Search versus WaterBoss’ 0.96%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Culligan or WaterBoss?
Compare the water softeners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culligan, WaterBoss. The figures are in the table below the chart.
View monthly share of search table
| Month | Harvey | BWT | Culligan | EcoWater | WaterBoss | Kinetico |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 38.1% | 25.7% | 9.4% | 0.83% | 0.31% |
| Nov 2025 | 23.1% | 42.1% | 23.1% | 10.4% | 0.92% | 0.38% |
| Dec 2025 | 25.5% | 38.2% | 25.5% | 9.4% | 1% | 0.42% |
| Jan 2026 | 22% | 40% | 26.9% | 9.9% | 0.87% | 0.36% |
| Feb 2026 | 33.3% | 33.3% | 22.2% | 10% | 0.88% | 0.37% |
| Mar 2026 | 33.9% | 33.9% | 22.8% | 8.3% | 0.74% | 0.4% |
| Apr 2026 | 36% | 29.6% | 24.2% | 8.9% | 0.95% | 0.43% |
| May 2026 | 32.7% | 40.2% | 18% | 8.1% | 0.71% | 0.3% |
| Jun 2026 | 35.9% | 35.9% | 19.7% | 7.2% | 0.78% | 0.42% |
| Jul 2026 | 36.6% | 30.1% | 24.6% | 7.4% | 0.96% | 0.43% |
| Aug 2026 | 36.6% | 30.1% | 24.6% | 7.4% | 0.96% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the Culligan and WaterBoss comparison changed over the last 12 months?
3 findings
- Culligan was ahead of WaterBoss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide moved from 25.7% to 24.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, WaterBoss’ estimated Share of Search among water softeners worldwide moved from 0.83% to 0.96%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for water softeners worldwide in August 2026?
2 changes
Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026.
Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Culligan’s and WaterBoss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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