Brandwave

How popular isBWT in search?

In August 2026, there were an estimated 90.5K branded searches for BWT worldwide which is down 17.7% over the last 11 months. BWT holds 30.1% estimated Share of Search among water softeners worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harvey36.6%
  2. BWT30.1%
  3. Culligan24.6%
  4. EcoWater7.4%
  5. WaterBoss0.96%
  6. Kinetico0.33%
BWT website (opens in a new tab)

Follow BWT and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which water softeners compete with BWT?

BWT against water softeners worldwide, by month

Share of Search by month for Harvey, BWT, Culligan, EcoWater. The figures are in the table below the chart.

View monthly share of search table
MonthHarveyBWTCulliganEcoWaterWaterBossKinetico
Oct 202525.7%38.1%25.7%9.4%0.83%0.31%
Nov 202523.1%42.1%23.1%10.4%0.92%0.38%
Dec 202525.5%38.2%25.5%9.4%1%0.42%
Jan 202622%40%26.9%9.9%0.87%0.36%
Feb 202633.3%33.3%22.2%10%0.88%0.37%
Mar 202633.9%33.9%22.8%8.3%0.74%0.4%
Apr 202636%29.6%24.2%8.9%0.95%0.43%
May 202632.7%40.2%18%8.1%0.71%0.3%
Jun 202635.9%35.9%19.7%7.2%0.78%0.42%
Jul 202636.6%30.1%24.6%7.4%0.96%0.43%
Aug 202636.6%30.1%24.6%7.4%0.96%0.33%
Sep 2026——————

  1. 1.Harvey

    36.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BWT

    30.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Culligan

    24.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.EcoWater

    7.4%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.WaterBoss

    0.96%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kinetico

    0.33%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between BWT and its closest rivals

How has branded search demand for BWT changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BWT worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide decreased from 38.1% to 30.1%.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide peaked at 42.1% in November 2025 and was lowest at 29.6% in April 2026.
  • Across the 11 months ending August 2026, BWT fell from 1st to 2nd among water softeners worldwide.

How did search popularity change for water softeners worldwide in August 2026?

  1. Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026.

  2. Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026.

  3. Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  6. Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

Where does BWT compete?

BWT is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filter brands4th of 53.9%Show ranking
Water dispensers3rd of 66.9%Show ranking
Water softeners2nd of 630.1%Shown above

How is BWT measured?

Brandwave collects information about searches that people make online using BWT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bwt

Do you work for BWT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BWT your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free