Brandwave

Water softeners:Which brands are most popular in search?

In August 2026, Harvey was the most searched among water softeners worldwide, with an estimated 110K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harvey36.6%
  2. BWT30.1%
  3. Culligan24.6%
  4. EcoWater7.4%
  5. WaterBoss0.96%
  6. Kinetico0.33%

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Share of SearchLeaderboard

Compare the water softeners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among water softeners worldwide, by month

Share of Search by month for Harvey, BWT, Culligan, EcoWater. The figures are in the table below the chart.

View monthly share of search table
MonthHarveyBWTCulliganEcoWaterWaterBossKinetico
Oct 202525.7%38.1%25.7%9.4%0.83%0.31%
Nov 202523.1%42.1%23.1%10.4%0.92%0.38%
Dec 202525.5%38.2%25.5%9.4%1%0.42%
Jan 202622%40%26.9%9.9%0.87%0.36%
Feb 202633.3%33.3%22.2%10%0.88%0.37%
Mar 202633.9%33.9%22.8%8.3%0.74%0.4%
Apr 202636%29.6%24.2%8.9%0.95%0.43%
May 202632.7%40.2%18%8.1%0.71%0.3%
Jun 202635.9%35.9%19.7%7.2%0.78%0.42%
Jul 202636.6%30.1%24.6%7.4%0.96%0.43%
Aug 202636.6%30.1%24.6%7.4%0.96%0.33%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Harvey

    36.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BWT

    30.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Culligan

    24.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.EcoWater

    7.4%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.WaterBoss

    0.96%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kinetico

    0.33%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among water softeners worldwide?

In August 2026, Harvey was the most searched among water softeners worldwide, with an estimated 110K branded searches and 36.6% estimated Share of Search within this set. BWT is in 2nd place, 6.5 percentage points behind at 30.1% Share of Search.

Global water softeners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Harvey25.7% → 36.6%36.6%Aug 202622%Jan 20263rd → 1st
BWT38.1% → 30.1%42.1%Nov 202529.6%Apr 20261st → 2nd
Culligan25.7% → 24.6%26.9%Jan 202618%May 20262nd → 3rd
EcoWater9.4% → 7.4%10.4%Nov 20257.2%Jun 20264th
WaterBoss0.83% → 0.96%1%Dec 20250.71%May 20265th
Kinetico0.31% → 0.33%0.43%Jul 20260.3%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide increased from 25.7% to 36.6%.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide decreased from 38.1% to 30.1%.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide decreased from 25.7% to 24.6%.
  • Across the 11 months ending August 2026, EcoWater’s estimated Share of Search among water softeners worldwide decreased from 9.4% to 7.4%.
  • Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide peaked at 36.6% in August 2026 and was lowest at 22% in January 2026.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide peaked at 42.1% in November 2025 and was lowest at 29.6% in April 2026.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide peaked at 26.9% in January 2026 and was lowest at 18% in May 2026.
  • Across the 11 months ending August 2026, EcoWater’s estimated Share of Search among water softeners worldwide peaked at 10.4% in November 2025 and was lowest at 7.2% in June 2026.
  • Across the 11 months ending August 2026, Harvey rose from 3rd to 1st among water softeners worldwide.
  • Across the 11 months ending August 2026, BWT fell from 1st to 2nd among water softeners worldwide.
  • Across the 11 months ending August 2026, Culligan fell from 2nd to 3rd among water softeners worldwide.
  • Across the 11 months ending August 2026, WaterBoss and Kinetico held steady: their estimated Share of Search among water softeners worldwide each moved less than 0.5 percentage points.

How did search popularity change for water softeners worldwide in August 2026?

  1. Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026.

  2. Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026.

  3. Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  6. Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

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