Brio vs Culligan:Which is searched more?
In September 2026, Culligan had more branded searches than Brio among water cooler brands worldwide. Culligan had about 377,000 branded searches, while Brio had 22,200. Culligan made up 51.3% of all water cooler brand searches we track, and Brio accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Brio or Culligan more popular in search?
Compare the water cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Culligan, Brio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culligan | Primo | Igloo | Brio | Avalon |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 33.5% | 17.6% | 2.6% | 0.34% |
| Nov 2025 | 44.6% | 36.3% | 14.8% | 4.1% | 0.29% |
| Dec 2025 | 42.2% | 37% | 16.1% | 4.4% | 0.37% |
| Jan 2026 | 48.1% | 37.1% | 10.8% | 3.6% | 0.47% |
| Feb 2026 | 45.6% | 35.2% | 12.5% | 6.2% | 0.45% |
| Mar 2026 | 44.3% | 31.5% | 17.5% | 5.8% | 0.78% |
| Apr 2026 | 38.4% | 25% | 26.9% | 9.4% | 0.24% |
| May 2026 | 39% | 25.9% | 30% | 3.7% | 1.4% |
| Jun 2026 | 38.9% | 26.4% | 31.2% | 3.1% | 0.41% |
| Jul 2026 | 39.3% | 26.9% | 30.3% | 2.5% | 1.1% |
| Aug 2026 | 39.9% | 31.5% | 25.3% | 3.1% | 0.22% |
| Sep 2026 | 51.3% | 25.5% | 20% | 3% | 0.18% |
How has the Brio and Culligan comparison changed over the last 12 months?
3 findings
- Culligan was ahead of Brio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brio’s share of searches among water cooler brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Culligan’s share of searches among water cooler brands worldwide moved from 45.9% to 51.3%, and its estimated monthly branded searches moved from 257K to 377K.
How did search popularity change for water cooler brands worldwide in September 2026?
2 changes
In September 2026, Culligan gained share of searches among water cooler brands worldwide, from 39.9% to 51.3%.
Estimated monthly branded searches for Brio worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brio’s and Culligan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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