Brio vs Primo:Which is more popular?
In September 2026, Primo had more branded searches than Brio among water cooler brands worldwide. Primo had about 187,000 branded searches, while Brio had 22,200. Primo made up 25.5% of all water cooler brand searches we track, and Brio accounted for 3%. When we asked ChatGPT and Google AI Overviews about water cooler brands, Brio appeared in four of the five answers and Primo in three. Brio was mentioned before Primo in every answer.
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Top water cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Primo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brio was listed before Primo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Avalon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Primo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Culligan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water cooler brands
5 answers
Asked ChatGPT
“Which water cooler brand should I buy?”
Asked ChatGPT
“What are the best water cooler brands?”
Asked ChatGPT
“What's the best water cooler brand for the home office?”
Searched Google, AI Overview
“bottleless water cooler”
Searched Google, AI Overview
“water dispenser for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brio or Primo more popular in search?
This chart shows how often people search Google for Brio and Primo by name. Each line represents a brand's share of searches for all five water cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Primo, Brio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culligan | Primo | Igloo | Brio | Avalon |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 33.5% | 17.6% | 2.6% | 0.34% |
| Nov 2025 | 44.6% | 36.3% | 14.8% | 4.1% | 0.29% |
| Dec 2025 | 42.2% | 37% | 16.1% | 4.4% | 0.37% |
| Jan 2026 | 48.1% | 37.1% | 10.8% | 3.6% | 0.47% |
| Feb 2026 | 45.6% | 35.2% | 12.5% | 6.2% | 0.45% |
| Mar 2026 | 44.3% | 31.5% | 17.5% | 5.8% | 0.78% |
| Apr 2026 | 38.4% | 25% | 26.9% | 9.4% | 0.24% |
| May 2026 | 39% | 25.9% | 30% | 3.7% | 1.4% |
| Jun 2026 | 38.9% | 26.4% | 31.2% | 3.1% | 0.41% |
| Jul 2026 | 39.3% | 26.9% | 30.3% | 2.5% | 1.1% |
| Aug 2026 | 39.9% | 31.5% | 25.3% | 3.1% | 0.22% |
| Sep 2026 | 51.3% | 25.5% | 20% | 3% | 0.18% |
How has the Brio and Primo comparison changed over the last 12 months?
3 findings
- Primo was ahead of Brio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brio’s share of searches among water cooler brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Primo’s share of searches among water cooler brands worldwide moved from 33.5% to 25.5%, and its estimated monthly branded searches held steady at 187K.
How did search popularity change for water cooler brands worldwide in September 2026?
2 changes
In September 2026, Primo lost share of searches among water cooler brands worldwide, from 31.5% to 25.5%.
Estimated monthly branded searches for Brio worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brio’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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