Brandwave

How popular isBrio?

In September 2026, people searched for Brio by name about 22,200 times worldwide, a 50% increase from the previous year. These searches made up 3% of all global water cooler brand searches, placing Brio fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about water cooler brands, Brio appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Brio is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. CulliganShare of searches 51.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PrimoShare of searches 25.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. IglooShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BrioShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AvalonShare of searches 0.18%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top water cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brio is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avalon1st
  2. Brio2nd
  3. Primo3rd
  4. Culligan4th
  5. Igloo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avalon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Primo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culligan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water cooler brands

5 answers

  • Asked ChatGPT

    “Which water cooler brand should I buy?”

    1. 1Avalon
    2. 2Brio
    3. 3Primo

  • Asked ChatGPT

    “What are the best water cooler brands?”

    1. 1Brio
    2. 2Avalon
    3. 3Primo
    4. 4Culligan

  • Asked ChatGPT

    “What's the best water cooler brand for the home office?”

    1. 1Brio
    2. 2Avalon
    3. 3Primo

  • Searched Google, AI Overview

    “bottleless water cooler”

    1. 1Avalon
    2. 2Brio
    3. 3Culligan

  • Searched Google, AI Overview

    “water dispenser for home”

    1. 1Avalon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which water cooler brands compete with Brio?

Brio against water cooler brands worldwide, by month

Share of searches by month for Culligan, Primo, Igloo, Brio. The figures are in the table below the chart.

View monthly share of searches table
MonthCulliganPrimoIglooBrioAvalon
Oct 202545.9%33.5%17.6%2.6%0.34%
Nov 202544.6%36.3%14.8%4.1%0.29%
Dec 202542.2%37%16.1%4.4%0.37%
Jan 202648.1%37.1%10.8%3.6%0.47%
Feb 202645.6%35.2%12.5%6.2%0.45%
Mar 202644.3%31.5%17.5%5.8%0.78%
Apr 202638.4%25%26.9%9.4%0.24%
May 202639%25.9%30%3.7%1.4%
Jun 202638.9%26.4%31.2%3.1%0.41%
Jul 202639.3%26.9%30.3%2.5%1.1%
Aug 202639.9%31.5%25.3%3.1%0.22%
Sep 202651.3%25.5%20%3%0.18%

  1. 1.Culligan

    51.3%

    Held 1st. 377K estimated branded searches, +30.1% vs prior month. Share +11.4 points.

  2. 2.Primo

    25.5%

    Held 2nd. 187K estimated branded searches, -18% vs prior month. Share -6 points.

  3. 3.Igloo

    20%

    Held 3rd. 147K estimated branded searches, -20.2% vs prior month. Share -5.4 points.

  4. 4.Brio

    3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Avalon

    0.18%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Brio and its closest rivals

Every comparison with Brio

4 comparisons

How has branded search demand for Brio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brio worldwide rose from 14.8K to 22.2K.
  • Across the 12 months ending September 2026, Brio’s share of searches among water cooler brands worldwide peaked at 9.4% in April 2026 and was lowest at 2.5% in July 2026.

How did search popularity change for water cooler brands worldwide in September 2026?

5 changes

  1. In September 2026, Culligan gained share of searches among water cooler brands worldwide, from 39.9% to 51.3%.

  2. In September 2026, Primo lost share of searches among water cooler brands worldwide, from 31.5% to 25.5%.

  3. In September 2026, Igloo lost share of searches among water cooler brands worldwide, from 25.3% to 20%.

  4. Estimated monthly branded searches for Brio worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Avalon worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are Brio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Brio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brio water cooler

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How the Brand Demand Index is measured

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