Avalon vs Brio:Which is more popular?
In September 2026, Brio had more branded searches than Avalon among water cooler brands worldwide. Brio had about 22,200 branded searches, while Avalon had 1,300. Brio made up 3% of all water cooler brand searches we track, and Avalon accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about water cooler brands, Avalon appeared in all five answers and Brio in four. Avalon and Brio were each mentioned first in two of the four answers.
Who do people search for more?
Brio, about 17 searches for every 1 for Avalon
Who does AI mention more?
Avalon, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top water cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avalon appeared in all five answers. Brio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Avalon and Brio were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Avalon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Primo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Culligan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water cooler brands
5 answers
Asked ChatGPT
“Which water cooler brand should I buy?”
Asked ChatGPT
“What are the best water cooler brands?”
Asked ChatGPT
“What's the best water cooler brand for the home office?”
Searched Google, AI Overview
“bottleless water cooler”
Searched Google, AI Overview
“water dispenser for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Avalon or Brio more popular in search?
This chart shows how often people search Google for Avalon and Brio by name. Each line represents a brand's share of searches for all five water cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brio, Avalon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culligan | Primo | Igloo | Brio | Avalon |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 33.5% | 17.6% | 2.6% | 0.34% |
| Nov 2025 | 44.6% | 36.3% | 14.8% | 4.1% | 0.29% |
| Dec 2025 | 42.2% | 37% | 16.1% | 4.4% | 0.37% |
| Jan 2026 | 48.1% | 37.1% | 10.8% | 3.6% | 0.47% |
| Feb 2026 | 45.6% | 35.2% | 12.5% | 6.2% | 0.45% |
| Mar 2026 | 44.3% | 31.5% | 17.5% | 5.8% | 0.78% |
| Apr 2026 | 38.4% | 25% | 26.9% | 9.4% | 0.24% |
| May 2026 | 39% | 25.9% | 30% | 3.7% | 1.4% |
| Jun 2026 | 38.9% | 26.4% | 31.2% | 3.1% | 0.41% |
| Jul 2026 | 39.3% | 26.9% | 30.3% | 2.5% | 1.1% |
| Aug 2026 | 39.9% | 31.5% | 25.3% | 3.1% | 0.22% |
| Sep 2026 | 51.3% | 25.5% | 20% | 3% | 0.18% |
How has the Avalon and Brio comparison changed over the last 12 months?
3 findings
- Brio was ahead of Avalon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avalon’s share of searches among water cooler brands worldwide moved from 0.34% to 0.18%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Brio’s share of searches among water cooler brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for water cooler brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avalon’s and Brio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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