Brio vs Culligan:Which is more popular?
In September 2026, Culligan had more branded searches than Brio among water cooler brands worldwide. Culligan had about 377,000 branded searches, while Brio had 22,200. Culligan made up 51.3% of all water cooler brand searches we track, and Brio accounted for 3%. When we asked ChatGPT and Google AI Overviews about water cooler brands, Brio appeared in four of the five answers and Culligan in two. Brio was mentioned before Culligan in every answer.
Who do people search for more?
Culligan, about 17 searches for every 1 for Brio
Who does AI mention more?
Brio, mentioned in 4 of 5 answers, Culligan in 2
Who does AI recommend more?
Brio, named ahead of Culligan in every answer
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Top water cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Culligan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brio was listed before Culligan in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Avalon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Primo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Culligan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water cooler brands
5 answers
Asked ChatGPT
“Which water cooler brand should I buy?”
Asked ChatGPT
“What are the best water cooler brands?”
Asked ChatGPT
“What's the best water cooler brand for the home office?”
Searched Google, AI Overview
“bottleless water cooler”
Searched Google, AI Overview
“water dispenser for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brio or Culligan more popular in search?
This chart shows how often people search Google for Brio and Culligan by name. Each line represents a brand's share of searches for all five water cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Culligan, Brio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culligan | Primo | Igloo | Brio | Avalon |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 33.5% | 17.6% | 2.6% | 0.34% |
| Nov 2025 | 44.6% | 36.3% | 14.8% | 4.1% | 0.29% |
| Dec 2025 | 42.2% | 37% | 16.1% | 4.4% | 0.37% |
| Jan 2026 | 48.1% | 37.1% | 10.8% | 3.6% | 0.47% |
| Feb 2026 | 45.6% | 35.2% | 12.5% | 6.2% | 0.45% |
| Mar 2026 | 44.3% | 31.5% | 17.5% | 5.8% | 0.78% |
| Apr 2026 | 38.4% | 25% | 26.9% | 9.4% | 0.24% |
| May 2026 | 39% | 25.9% | 30% | 3.7% | 1.4% |
| Jun 2026 | 38.9% | 26.4% | 31.2% | 3.1% | 0.41% |
| Jul 2026 | 39.3% | 26.9% | 30.3% | 2.5% | 1.1% |
| Aug 2026 | 39.9% | 31.5% | 25.3% | 3.1% | 0.22% |
| Sep 2026 | 51.3% | 25.5% | 20% | 3% | 0.18% |
How has the Brio and Culligan comparison changed over the last 12 months?
3 findings
- Culligan was ahead of Brio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brio’s share of searches among water cooler brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Culligan’s share of searches among water cooler brands worldwide moved from 45.9% to 51.3%, and its estimated monthly branded searches moved from 257K to 377K.
How did search popularity change for water cooler brands worldwide in September 2026?
2 changes
In September 2026, Culligan gained share of searches among water cooler brands worldwide, from 39.9% to 51.3%.
Estimated monthly branded searches for Brio worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brio’s and Culligan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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