Culligan vs Primo:Which is searched more?
In September 2026, Primo had more branded searches than Culligan among water cooler brands worldwide. Primo was estimated to have 450K branded searches compared to Culligan’s 377K, and held a 46.2% Share of Search versus Culligan’s 38.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Culligan or Primo?
Compare the water cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primo, Culligan. The figures are in the table below the chart.
View monthly share of search table
| Month | Primo | Culligan | Igloo |
|---|---|---|---|
| Oct 2025 | 55.8% | 31.9% | 12.2% |
| Nov 2025 | 58.1% | 31.5% | 10.4% |
| Dec 2025 | 60.4% | 28.7% | 11% |
| Jan 2026 | 55.3% | 36.5% | 8.2% |
| Feb 2026 | 54.2% | 35.9% | 9.9% |
| Mar 2026 | 51.1% | 35% | 13.9% |
| Apr 2026 | 46.7% | 31.3% | 22% |
| May 2026 | 47.3% | 29.8% | 22.9% |
| Jun 2026 | 47.5% | 29.1% | 23.4% |
| Jul 2026 | 61.6% | 21.7% | 16.8% |
| Aug 2026 | 48.7% | 31.4% | 19.9% |
| Sep 2026 | 46.2% | 38.7% | 15.1% |
How has the Culligan and Primo comparison changed over the last 12 months?
3 findings
- Primo was ahead of Culligan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culligan’s estimated Share of Search among water cooler brands worldwide moved from 31.9% to 38.7%, and its estimated monthly branded searches moved from 257K to 377K.
- Across the 12 months ending September 2026, Primo’s estimated Share of Search among water cooler brands worldwide moved from 55.8% to 46.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for water cooler brands worldwide in September 2026?
2 changes
In September 2026, Culligan gained estimated Share of Search among water cooler brands worldwide, from 31.4% to 38.7%.
In September 2026, Primo lost estimated Share of Search among water cooler brands worldwide, from 48.7% to 46.2%.
Other head-to-heads among water cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Culligan’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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