How popular isPrimo in search?
In September 2026, there were an estimated 450K branded searches for Primo worldwide which held steady over the last 12 months. Primo holds 46.2% estimated Share of Search among water cooler brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which water cooler brands compete with Primo?
Share of Search by month for Primo, Culligan, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | Primo | Culligan | Igloo |
|---|---|---|---|
| Oct 2025 | 55.8% | 31.9% | 12.2% |
| Nov 2025 | 58.1% | 31.5% | 10.4% |
| Dec 2025 | 60.4% | 28.7% | 11% |
| Jan 2026 | 55.3% | 36.5% | 8.2% |
| Feb 2026 | 54.2% | 35.9% | 9.9% |
| Mar 2026 | 51.1% | 35% | 13.9% |
| Apr 2026 | 46.7% | 31.3% | 22% |
| May 2026 | 47.3% | 29.8% | 22.9% |
| Jun 2026 | 47.5% | 29.1% | 23.4% |
| Jul 2026 | 61.6% | 21.7% | 16.8% |
| Aug 2026 | 48.7% | 31.4% | 19.9% |
| Sep 2026 | 46.2% | 38.7% | 15.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 450K | 0% | -2.5 points | |
| 2, held 2nd | 38.7% | 377K | +30.1% | +7.3 points | |
| 3, held 3rd | 15.1% | 147K | -20.2% | -4.8 points |
Compare search popularity between Primo and its closest rivals
Every comparison with Primo
2 comparisons
How has branded search demand for Primo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Primo worldwide held steady at 450K.
- Across the 12 months ending September 2026, Primo’s estimated Share of Search among water cooler brands worldwide decreased from 55.8% to 46.2%.
- Across the 12 months ending September 2026, Primo’s estimated Share of Search among water cooler brands worldwide peaked at 61.6% in July 2026 and was lowest at 46.2% in September 2026.
How did search popularity change for water cooler brands worldwide in September 2026?
3 changes
In September 2026, Culligan gained estimated Share of Search among water cooler brands worldwide, from 31.4% to 38.7%.
In September 2026, Igloo lost estimated Share of Search among water cooler brands worldwide, from 19.9% to 15.1%.
In September 2026, Primo lost estimated Share of Search among water cooler brands worldwide, from 48.7% to 46.2%.
How is Primo measured?
Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- primo
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Is Primo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.