How popular isClayton in search?
In September 2026, there were an estimated 1.3K branded searches for Clayton worldwide which is down 29.4% over the last 12 months. Clayton holds 0.12% estimated Share of Search among guitar pick brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fender78.9%
D'Addario12.8%
Dunlop4.7%Ernie Ball3.1%
Pickboy0.23%
Clayton0.12%
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Where does Clayton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Guitar pick brands | 6th of 6 | 0.12% | Shown below |
| Guitar slide brands | 5th of 6 | 1.2% | Show ranking |
Which guitar pick brands compete with Clayton?
Share of Search by month for Fender, D'Addario, Dunlop, Ernie Ball, Clayton. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | D'Addario | Dunlop | Ernie Ball | Pickboy | Clayton |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 10.8% | 4.8% | 3.2% | 0.23% | 0.14% |
| Nov 2025 | 81.4% | 10.6% | 4.5% | 3.2% | 0.19% | 0.13% |
| Dec 2025 | 78.7% | 12.5% | 5.4% | 3.1% | 0.18% | 0.13% |
| Jan 2026 | 78.8% | 12.6% | 5.2% | 3.1% | 0.18% | 0.13% |
| Feb 2026 | 76.8% | 14.7% | 5.2% | 3% | 0.21% | 0.13% |
| Mar 2026 | 78.5% | 12.8% | 5.3% | 3.1% | 0.19% | 0.12% |
| Apr 2026 | 78.8% | 12.4% | 5.4% | 3% | 0.22% | 0.14% |
| May 2026 | 81.2% | 10.9% | 4.9% | 2.7% | 0.19% | 0.11% |
| Jun 2026 | 81.2% | 10.9% | 4.9% | 2.7% | 0.19% | 0.11% |
| Jul 2026 | 79% | 12.8% | 4.6% | 3.1% | 0.23% | 0.12% |
| Aug 2026 | 78.4% | 12.7% | 5.4% | 3.1% | 0.23% | 0.13% |
| Sep 2026 | 78.9% | 12.8% | 4.7% | 3.1% | 0.23% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 831K | 0% | +0.6 points | |
| 2, held 2nd | 12.8% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 4.7% | 49.8K | -12.9% | -0.7 points | |
| 4, held 4th | 3.1% | 33.1K | 0% | 0 points | |
| 5, held 5th | 0.23% | 2.4K | 0% | 0 points | |
| 6, held 6th | 0.12% | 1.3K | -8.1% | 0 points |
1.
Fender78.9%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Dunlop4.7%
Held 3rd. 49.8K estimated branded searches, -12.9% vs prior month. Share -0.7 points.
3.1%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Pickboy0.23%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Clayton0.12%
Held 6th. 1.3K estimated branded searches, -8.1% vs prior month. Share 0 points.
Compare search popularity between Clayton and its closest rivals
Every comparison with Clayton
8 comparisons
How has branded search demand for Clayton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clayton worldwide fell from 1.8K to 1.3K.
- Across the 12 months ending September 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide held steady, from 0.14% to 0.12%.
How did search popularity change for guitar pick brands worldwide in September 2026?
5 changes
In September 2026, Fender gained estimated Share of Search among guitar pick brands worldwide, from 78.4% to 78.9%.
In September 2026, Dunlop lost estimated Share of Search among guitar pick brands worldwide, from 5.4% to 4.7%.
Estimated monthly branded searches for Clayton worldwide fell 29.4% over 12 measured months, from 1.8K to 1.3K in September 2026.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Clayton measured?
Brandwave collects information about searches that people make online using Clayton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- clayton guitar
- clayton guitar pick
- clayton guitar slide
- clayton pick
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Is Clayton your brand?
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