Brandwave

How popular isButterfly in search?

In September 2026, there were an estimated 9.9K branded searches for Butterfly worldwide which is down 18.2% over the last 12 months. Butterfly holds 1.5% estimated Share of Search among table tennis brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHS85.6%
  2. Stiga9.4%
  3. Butterfly1.5%
  4. Cornilleau1.5%
  5. Tibhar1.5%
  6. JOOLA0.37%
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Where does Butterfly compete?

Butterfly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis brands3rd of 61.5%Shown below
Table tennis balls3rd of 61.6%Show ranking
Table tennis bats3rd of 61.6%Show ranking
Ping pong table brands2nd of 519.3%Show ranking

Which table tennis brands compete with Butterfly?

Butterfly against table tennis brands worldwide, by month

Share of Search by month for DHS, Stiga, Butterfly. The figures are in the table below the chart.

View monthly share of search table
MonthDHSStigaButterflyCornilleauTibharJOOLA
Oct 202584.7%9.3%1.9%1.5%2.3%0.37%
Nov 202581.5%11%2.2%2.2%2.7%0.52%
Dec 202583.9%9.2%2.3%1.8%2.3%0.54%
Jan 202688.1%7.9%1.3%1.1%1.3%0.31%
Feb 202689.6%6.6%1.1%1.1%1.3%0.32%
Mar 202686.1%9.5%1.3%1.5%1.3%0.3%
Apr 202680%13.2%1.4%3.2%1.8%0.42%
May 202674.4%18.2%1.6%3%2.4%0.4%
Jun 202678.2%15.7%1.4%2.6%1.7%0.42%
Jul 202682.2%11.1%1.8%2.7%1.8%0.44%
Aug 202684%9.2%1.8%2.3%2.3%0.45%
Sep 202685.6%9.4%1.5%1.5%1.5%0.37%

  1. 1.DHS

    85.6%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  2. 2.Stiga

    9.4%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Butterfly

    1.5%

    Moved from 5th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Cornilleau

    1.5%

    Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Tibhar

    1.5%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.JOOLA

    0.37%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Butterfly and its closest rivals

Every comparison with Butterfly

How has branded search demand for Butterfly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Butterfly worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among table tennis brands worldwide peaked at 2.3% in December 2025 and was lowest at 1.1% in February 2026.
  • Across the 12 months ending September 2026, Butterfly rose from 4th to 3rd among table tennis brands worldwide.

How did search popularity change for table tennis brands worldwide in September 2026?

  1. In September 2026, DHS gained estimated Share of Search among table tennis brands worldwide, from 84% to 85.6%.

  2. In September 2026, Cornilleau lost estimated Share of Search among table tennis brands worldwide, from 2.3% to 1.5%.

  3. In September 2026, Tibhar lost estimated Share of Search among table tennis brands worldwide, from 2.3% to 1.5%.

  4. In September 2026, Butterfly rose from 5th to 3rd among table tennis brands worldwide.

How is Butterfly measured?

Brandwave collects information about searches that people make online using Butterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • butterfly table tennis

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How the Brand Demand Index is measured

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