Brandwave

How popular isBullhorn?

In September 2026, people searched for Bullhorn by name about 2,020 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.77% of all global recruiting CRM platform searches, placing Bullhorn eighth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about recruiting CRM platforms, Bullhorn appeared in four of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Bullhorn is the eighth most searched of 11 competitors and the second most recommended in AI answers.

  1. Zoho RecruitShare of searches 29.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  2. LoxoShare of searches 19.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Recruit CRMShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ManatalShare of searches 15.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  5. BullhornShare of searches 0.77%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top recruiting CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bullhorn is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recruit CRM1st
  2. Bullhorn2nd
  3. Loxo3rd
  4. Avature4th
  5. Gem5th
  6. Recruiterflow6th
  7. Beamery7th
  8. Phenom8th
  9. Manatal9th
  10. Zoho Recruit10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recruit CRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loxo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Recruit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manatal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruiterflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beamery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phenom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about recruiting CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recruiting CRM platforms compete with Bullhorn?

Bullhorn against recruiting CRM platforms worldwide, by month

Share of searches by month for Zoho Recruit, Loxo, Recruit CRM, Manatal, Avature, Recruiterflow, Beamery, Bullhorn. The figures are in the table below the chart.

View monthly share of searches table
MonthZoho RecruitLoxoRecruit CRMManatalAvatureRecruiterflowBeameryBullhornPhenomGR8 PeopleGem
Oct 202532.9%14.7%18%14.7%9.9%3.6%4.4%0.81%0.53%0.39%0%
Nov 202531.1%17%17%13.9%11.4%3.4%4.2%0.83%0.63%0.45%<0.01%
Dec 202534.4%15.4%15.4%15.4%10.3%3.7%3.8%0.75%0.6%0.27%0.01%
Jan 202630.9%16.9%13.8%16.9%11.4%4.1%4.1%0.82%0.61%0.3%<0.01%
Feb 202631.8%21.3%11.6%14.2%11.7%4.2%3.5%0.84%0.62%0.31%<0.01%
Mar 202629.7%16.3%13.3%19.9%11%4%4%0.9%0.58%0.35%<0.01%
Apr 202631.5%17.2%14.1%17.2%9.5%4.2%4.2%0.95%0.62%0.37%<0.01%
May 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%0.03%
Jun 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%<0.01%
Jul 202625%16.8%30.6%13.7%7.5%2.7%2.2%0.54%0.49%0.3%<0.01%
Aug 202626.6%17.8%26.6%14.5%8%2.9%2.3%0.58%0.46%0.31%<0.01%
Sep 202629.1%19.5%19.5%15.9%8.7%3.2%2.6%0.77%0.59%0.23%<0.01%

  1. 1.Zoho Recruit

    29.1%

    Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Loxo

    19.5%

    Moved from 3rd to 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Recruit CRM

    19.5%

    Moved from 1st to 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share -7.1 points.

  4. 4.Manatal

    15.9%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Avature

    8.7%

    Held 5th. 9.9K estimated branded searches, +0.1% vs prior month. Share +0.8 points.

  6. 6.Recruiterflow

    3.2%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Beamery

    2.6%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Bullhorn

    0.77%

    Held 8th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  9. 9.Phenom

    0.59%

    Held 9th. 670 estimated branded searches, +17.5% vs prior month. Share +0.1 points.

  10. 10.GR8 People

    0.23%

    Held 10th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  11. 11.Gem

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bullhorn and its closest rivals

Every comparison with Bullhorn

26 comparisons

How has branded search demand for Bullhorn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bullhorn worldwide fell from 2.5K to 2K.
  • Across the 12 months ending September 2026, Bullhorn’s share of searches among recruiting CRM platforms worldwide held steady, from 0.81% to 0.77%.

How did search popularity change for recruiting CRM platforms worldwide in September 2026?

6 changes

  1. In September 2026, Zoho Recruit overtook Recruit CRM to become the leader among recruiting CRM platforms worldwide, with 29.1% of the searches.

  2. In September 2026, Loxo overtook Recruit CRM to rank 2nd among recruiting CRM platforms worldwide, with 19.5% of the searches.

  3. In September 2026, Manatal gained share of searches among recruiting CRM platforms worldwide, from 14.5% to 15.9%.

  4. In September 2026, Avature gained share of searches among recruiting CRM platforms worldwide, from 8% to 8.7%.

  5. In September 2026, Recruit CRM lost share of searches among recruiting CRM platforms worldwide, from 26.6% to 19.5%.

  6. Estimated monthly branded searches for Beamery worldwide fell 46.1% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are Bullhorn’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bullhorn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bullhorn applicant tracking
  • bullhorn ats
  • bullhorn recruitment
  • bullhorn staffing

Do you work for Bullhorn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bullhorn compete?

Bullhorn is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
ATS brands8th of 80.26%Show ranking
Applicant tracking systems9th of 90.47%Show ranking
Recruitment software brands11th of 110.09%Show ranking
Recruiting CRM platforms8th of 110.77%Shown above
Staffing agency software7th of 80.96%Show ranking
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