Brandwave

Ashby vs Bullhorn:Which is searched more?

In September 2026, Ashby had more branded searches than Bullhorn among applicant tracking systems worldwide. Ashby was estimated to have 2.8K branded searches compared to Bullhorn’s 1.8K, and held a 3.1% Share of Search versus Bullhorn’s 2%. These are worldwide searches for English-language branded terms.

Share of Search among applicant tracking systems worldwide in September 2026Which is more popular in search, Ashby or Bullhorn?
Ashby3.1%2.8K searches
vs
Bullhorn2%1.8K searches

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Which is more popular in search, Ashby or Bullhorn?

Compare services and tools used to manage job applications and recruiting workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ashby and Bullhorn among applicant tracking systems worldwide, by month

Share of Search by month for Ashby, Bullhorn. The figures are in the table below the chart.

View monthly share of search table
MonthTeamtailorJobAdderGreenhouseWorkableAshbyLeverBullhorn
Oct 202564.3%15.7%6.7%4.2%2.8%4.2%2.1%
Nov 202565.5%16%6.5%3.8%2.7%3.7%1.9%
Dec 202566.2%13.2%7.8%3.9%2.8%4.1%1.9%
Jan 202662.2%15.2%9%3.7%3.2%4.8%1.8%
Feb 202661.6%15%10.8%3.7%3.2%4%1.8%
Mar 202665.9%13.1%9.6%3.2%2.9%3.5%1.8%
Apr 202663%12.6%10.9%4.3%2.7%4.4%2.1%
May 202662.4%15.2%10.8%3.9%2.7%3.2%1.8%
Jun 202665%13%9.3%4.5%3.3%3%1.9%
Jul 202661%14.9%10.7%5%3.2%3.5%1.8%
Aug 202663.2%15.4%9.2%3.7%3.5%3.1%1.8%
Sep 202668.2%13.6%5.6%4.4%3.1%3.1%2%

How has the Ashby and Bullhorn comparison changed over the last 12 months?

  • Ashby was ahead of Bullhorn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ashby’s estimated Share of Search among applicant tracking systems worldwide moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
  • Across the 12 months ending September 2026, Bullhorn’s estimated Share of Search among applicant tracking systems worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 2K to 1.8K.

How did search popularity change for applicant tracking systems worldwide in September 2026?

  1. Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 2K to 1.8K in September 2026.

Other head-to-heads among applicant tracking systems

How each brand is measured

Brandwave collects information about searches that people make online using Ashby’s and Bullhorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ashby

2 branded search terms

  • ashby ats
  • ashby recruiting

Bullhorn

2 branded search terms

  • bullhorn applicant tracking
  • bullhorn ats

How the Brand Demand Index is measured

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