Bullhorn vs Zoho Recruit:Which is more popular?
In September 2026, Zoho Recruit had more branded searches than Bullhorn among applicant tracking systems worldwide. Zoho Recruit had about 33,100 branded searches, while Bullhorn had 880. Zoho Recruit made up 17.6% of all applicant tracking system searches we track, and Bullhorn accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Zoho Recruit appeared in four of the five answers and Bullhorn in one. Zoho Recruit was mentioned before Bullhorn in every answer that named either.
Who do people search for more?
Zoho Recruit, about 38 searches for every 1 for Bullhorn
Who does AI mention more?
Zoho Recruit, mentioned in 4 of 5 answers, Bullhorn in 1
Who does AI recommend more?
Zoho Recruit, named ahead of Bullhorn in 4 of 4 answers
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Top applicant tracking systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoho Recruit was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bullhorn was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoho Recruit was listed before Bullhorn in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Greenhouse1st
Workable2nd
Ashby3rd
Breezy HR4th- Zoho Recruit5th
Lever6th
Bullhorn7th
Teamtailor8th
JobAdder–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenhouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zoho Recruit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breezy HR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ashby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lever2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teamtailor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bullhorn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JobAdder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about applicant tracking systems
5 answers
Asked ChatGPT
“Which applicant tracking system should I use?”
Asked ChatGPT
“What are the best applicant tracking systems?”
Asked ChatGPT
“What's the best applicant tracking system for a hiring team?”
Searched Google, AI Overview
“applicant tracking systems”
Searched Google, AI Overview
“recruiting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bullhorn or Zoho Recruit more popular in search?
This chart shows how often people search Google for Bullhorn and Zoho Recruit by name. Each line represents a brand's share of searches for all nine applicant tracking systems we track, month by month, from English-language searches worldwide.
Share of searches by month for Zoho Recruit, Bullhorn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Workable | Teamtailor | Zoho Recruit | JobAdder | Breezy HR | Greenhouse | Ashby | Lever | Bullhorn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 29.7% | 19.8% | 7.2% | 4.8% | 3.1% | 1.3% | 1.9% | 0.49% |
| Nov 2025 | 29.2% | 33.2% | 18.1% | 8.1% | 4.4% | 3.3% | 1.4% | 1.9% | 0.48% |
| Dec 2025 | 31.9% | 30% | 20% | 6% | 4.9% | 3.6% | 1.3% | 1.9% | 0.44% |
| Jan 2026 | 32.5% | 30.5% | 16.7% | 7.4% | 4.1% | 4.4% | 1.6% | 2.4% | 0.44% |
| Feb 2026 | 32.3% | 30.4% | 16.6% | 7.4% | 4.1% | 5.3% | 1.6% | 2% | 0.44% |
| Mar 2026 | 30% | 34.4% | 15.3% | 6.9% | 4.6% | 5% | 1.5% | 1.8% | 0.46% |
| Apr 2026 | 33% | 30.7% | 16.8% | 6.1% | 4.1% | 5.3% | 1.3% | 2.2% | 0.51% |
| May 2026 | 32.6% | 30.6% | 16.7% | 7.5% | 4.1% | 5.3% | 1.3% | 1.5% | 0.44% |
| Jun 2026 | 33.5% | 31.2% | 17% | 6.2% | 4.2% | 4.5% | 1.6% | 1.4% | 0.45% |
| Jul 2026 | 31.4% | 28.9% | 19.3% | 7% | 4.7% | 5.1% | 1.5% | 1.6% | 0.42% |
| Aug 2026 | 35.7% | 27.8% | 18.6% | 6.8% | 3.7% | 4% | 1.6% | 1.4% | 0.4% |
| Sep 2026 | 34.3% | 32.2% | 17.6% | 6.4% | 3.5% | 2.6% | 1.5% | 1.5% | 0.47% |
How has the Bullhorn and Zoho Recruit comparison changed over the last 12 months?
3 findings
- Zoho Recruit was ahead of Bullhorn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bullhorn’s share of searches among applicant tracking systems worldwide moved from 0.49% to 0.47%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Zoho Recruit’s share of searches among applicant tracking systems worldwide moved from 19.8% to 17.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for applicant tracking systems worldwide in September 2026?
2 changes
In September 2026, Zoho Recruit lost share of searches among applicant tracking systems worldwide, from 18.6% to 17.6%.
Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bullhorn’s and Zoho Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bullhorn
2 branded search terms
- bullhorn applicant tracking
- bullhorn ats
Zoho Recruit
1 branded search term
- zoho recruit
Other head-to-heads among applicant tracking systems
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