Workable vs Zoho Recruit:Which is more popular?
In September 2026, Workable had more branded searches than Zoho Recruit among applicant tracking systems worldwide. Workable had about 64,700 branded searches, while Zoho Recruit had 33,100. Workable made up 34.3% of all applicant tracking system searches we track, and Zoho Recruit accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Workable appeared in all five answers and Zoho Recruit in four. Workable was mentioned before Zoho Recruit in every answer.
Who do people search for more?
Workable, about 2 searches for every 1 for Zoho Recruit
Who does AI mention more?
Workable, mentioned in every answer we collected
Who does AI recommend more?
Workable, named ahead of Zoho Recruit in every answer
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Top applicant tracking systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. Zoho Recruit was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Workable was listed before Zoho Recruit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Greenhouse1st- Workable2nd
Ashby3rd
Breezy HR4th
Zoho Recruit5th
Lever6th
Bullhorn7th
Teamtailor8th
JobAdder–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenhouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zoho Recruit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breezy HR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ashby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lever2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teamtailor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bullhorn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JobAdder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about applicant tracking systems
5 answers
Asked ChatGPT
“Which applicant tracking system should I use?”
Asked ChatGPT
“What are the best applicant tracking systems?”
Asked ChatGPT
“What's the best applicant tracking system for a hiring team?”
Searched Google, AI Overview
“applicant tracking systems”
Searched Google, AI Overview
“recruiting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Workable or Zoho Recruit more popular in search?
This chart shows how often people search Google for Workable and Zoho Recruit by name. Each line represents a brand's share of searches for all nine applicant tracking systems we track, month by month, from English-language searches worldwide.
Share of searches by month for Workable, Zoho Recruit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Workable | Teamtailor | Zoho Recruit | JobAdder | Breezy HR | Greenhouse | Ashby | Lever | Bullhorn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 29.7% | 19.8% | 7.2% | 4.8% | 3.1% | 1.3% | 1.9% | 0.49% |
| Nov 2025 | 29.2% | 33.2% | 18.1% | 8.1% | 4.4% | 3.3% | 1.4% | 1.9% | 0.48% |
| Dec 2025 | 31.9% | 30% | 20% | 6% | 4.9% | 3.6% | 1.3% | 1.9% | 0.44% |
| Jan 2026 | 32.5% | 30.5% | 16.7% | 7.4% | 4.1% | 4.4% | 1.6% | 2.4% | 0.44% |
| Feb 2026 | 32.3% | 30.4% | 16.6% | 7.4% | 4.1% | 5.3% | 1.6% | 2% | 0.44% |
| Mar 2026 | 30% | 34.4% | 15.3% | 6.9% | 4.6% | 5% | 1.5% | 1.8% | 0.46% |
| Apr 2026 | 33% | 30.7% | 16.8% | 6.1% | 4.1% | 5.3% | 1.3% | 2.2% | 0.51% |
| May 2026 | 32.6% | 30.6% | 16.7% | 7.5% | 4.1% | 5.3% | 1.3% | 1.5% | 0.44% |
| Jun 2026 | 33.5% | 31.2% | 17% | 6.2% | 4.2% | 4.5% | 1.6% | 1.4% | 0.45% |
| Jul 2026 | 31.4% | 28.9% | 19.3% | 7% | 4.7% | 5.1% | 1.5% | 1.6% | 0.42% |
| Aug 2026 | 35.7% | 27.8% | 18.6% | 6.8% | 3.7% | 4% | 1.6% | 1.4% | 0.4% |
| Sep 2026 | 34.3% | 32.2% | 17.6% | 6.4% | 3.5% | 2.6% | 1.5% | 1.5% | 0.47% |
How has the Workable and Zoho Recruit comparison changed over the last 12 months?
3 findings
- Workable was ahead of Zoho Recruit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Workable’s share of searches among applicant tracking systems worldwide moved from 31.7% to 34.3%, and its estimated monthly branded searches moved from 64.8K to 64.7K.
- Across the 12 months ending September 2026, Zoho Recruit’s share of searches among applicant tracking systems worldwide moved from 19.8% to 17.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for applicant tracking systems worldwide in September 2026?
2 changes
In September 2026, Workable lost share of searches among applicant tracking systems worldwide, from 35.7% to 34.3%.
In September 2026, Zoho Recruit lost share of searches among applicant tracking systems worldwide, from 18.6% to 17.6%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Workable’s and Zoho Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Workable
7 branded search terms
- workable
- workable app
- workable applicant tracking
- workable ats
- workable com
- workable recruiting
- workable software
Zoho Recruit
1 branded search term
- zoho recruit
Other head-to-heads among applicant tracking systems
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