Brandwave

Avature vs Bullhorn:Which is searched more?

In September 2026, Avature had more branded searches than Bullhorn among ATS brands worldwide. Avature was estimated to have 9.9K branded searches compared to Bullhorn’s 1.8K, and held a 3.5% Share of Search versus Bullhorn’s 0.62%. These are worldwide searches for English-language branded terms.

Share of Search among ATS brands worldwide in September 2026Which is more popular in search, Avature or Bullhorn?
Avature3.5%9.9K searches
vs
Bullhorn0.62%1.8K searches

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Which is more popular in search, Avature or Bullhorn?

Compare the ats brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avature and Bullhorn among ATS brands worldwide, by month

Share of Search by month for Avature, Bullhorn. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRiCIMSJobviteAvatureGreenhouseBullhornLever
Oct 202567.4%16.4%9%4%1.8%0.66%0.79%
Nov 202566.7%16.1%8.8%4.8%2.1%0.7%0.75%
Dec 202566%19.5%7.1%3.9%2.1%0.57%0.75%
Jan 202667.9%16.4%7.4%4%2.7%0.58%0.96%
Feb 202658.8%20.8%9.3%5.1%4.2%0.74%1%
Mar 202672%14.1%6.3%3.5%2.8%0.57%0.69%
Apr 202668.4%16.3%7.3%3.3%3.3%0.66%0.79%
May 202666.4%15.8%8.6%3.9%3.9%0.69%0.74%
Jun 202671.1%13.9%7.6%3.4%2.8%0.61%0.55%
Jul 202667.5%15.7%8.6%3.8%3.1%0.56%0.62%
Aug 202667.5%16%8.8%3.9%2.6%0.57%0.51%
Sep 202671.9%14.2%7.8%3.5%1.5%0.62%0.46%

How has the Avature and Bullhorn comparison changed over the last 12 months?

  • Avature was ahead of Bullhorn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avature’s estimated Share of Search among ATS brands worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bullhorn’s estimated Share of Search among ATS brands worldwide moved from 0.66% to 0.62%, and its estimated monthly branded searches moved from 2K to 1.8K.

How did search popularity change for ATS brands worldwide in September 2026?

  1. Estimated monthly branded searches for Avature worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 2K to 1.8K in September 2026.

Other head-to-heads among ATS brands

How each brand is measured

Brandwave collects information about searches that people make online using Avature’s and Bullhorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avature

1 branded search term

  • avature

Bullhorn

2 branded search terms

  • bullhorn applicant tracking
  • bullhorn ats

How the Brand Demand Index is measured

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