Brandwave

Bullhorn vs Manatal:Which is more popular?

In September 2026, Manatal had more branded searches than Bullhorn among recruiting CRM platforms worldwide. Manatal had about 18,100 branded searches, while Bullhorn had 880. Manatal made up 15.9% of all recruiting CRM platform searches we track, and Bullhorn accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about recruiting CRM platforms, Bullhorn appeared in four of the five answers and Manatal in two. Bullhorn was mentioned before Manatal in every answer that named either.

Among recruiting CRM platforms worldwide in September 2026

Who do people search for more?

Manatal, about 21 searches for every 1 for Bullhorn

Manatal 18.1K searchesBullhorn 880 searches

Who does AI mention more?

Bullhorn, mentioned in 4 of 5 answers, Manatal in 2

Bullhorn in 4 of 5Manatal in 2 of 5

Who does AI recommend more?

Bullhorn, named ahead of Manatal in 4 of 4 answers

Bullhorn first in 4Manatal never first

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Top recruiting CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Manatal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bullhorn was listed before Manatal in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recruit CRM1st
  2. Bullhorn2nd
  3. Loxo3rd
  4. Avature4th
  5. Gem5th
  6. Recruiterflow6th
  7. Beamery7th
  8. Phenom8th
  9. Manatal9th
  10. Zoho Recruit10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recruit CRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loxo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Recruit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manatal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruiterflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beamery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phenom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about recruiting CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bullhorn or Manatal more popular in search?

This chart shows how often people search Google for Bullhorn and Manatal by name. Each line represents a brand's share of searches for all 11 recruiting CRM platforms we track, month by month, from English-language searches worldwide.

Bullhorn and Manatal among recruiting CRM platforms worldwide, by month

Share of searches by month for Manatal, Bullhorn. The figures are in the table below the chart.

View monthly share of searches table
MonthZoho RecruitLoxoRecruit CRMManatalAvatureRecruiterflowBeameryBullhornPhenomGR8 PeopleGem
Oct 202532.9%14.7%18%14.7%9.9%3.6%4.4%0.81%0.53%0.39%0%
Nov 202531.1%17%17%13.9%11.4%3.4%4.2%0.83%0.63%0.45%<0.01%
Dec 202534.4%15.4%15.4%15.4%10.3%3.7%3.8%0.75%0.6%0.27%0.01%
Jan 202630.9%16.9%13.8%16.9%11.4%4.1%4.1%0.82%0.61%0.3%<0.01%
Feb 202631.8%21.3%11.6%14.2%11.7%4.2%3.5%0.84%0.62%0.31%<0.01%
Mar 202629.7%16.3%13.3%19.9%11%4%4%0.9%0.58%0.35%<0.01%
Apr 202631.5%17.2%14.1%17.2%9.5%4.2%4.2%0.95%0.62%0.37%<0.01%
May 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%0.03%
Jun 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%<0.01%
Jul 202625%16.8%30.6%13.7%7.5%2.7%2.2%0.54%0.49%0.3%<0.01%
Aug 202626.6%17.8%26.6%14.5%8%2.9%2.3%0.58%0.46%0.31%<0.01%
Sep 202629.1%19.5%19.5%15.9%8.7%3.2%2.6%0.77%0.59%0.23%<0.01%

How has the Bullhorn and Manatal comparison changed over the last 12 months?

3 findings
  • Manatal was ahead of Bullhorn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bullhorn’s share of searches among recruiting CRM platforms worldwide moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Manatal’s share of searches among recruiting CRM platforms worldwide moved from 14.7% to 15.9%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for recruiting CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Manatal gained share of searches among recruiting CRM platforms worldwide, from 14.5% to 15.9%.

  2. Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bullhorn’s and Manatal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bullhorn

1 branded search term

  • bullhorn ats

Manatal

1 branded search term

  • manatal

How the Brand Demand Index is measured

Other head-to-heads among recruiting CRM platforms

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