Brandwave

Bullhorn vs Recruit CRM:Which is more popular?

In September 2026, Recruit CRM had more branded searches than Bullhorn among recruiting CRM platforms worldwide. Recruit CRM had about 22,200 branded searches, while Bullhorn had 880. Recruit CRM made up 19.5% of all recruiting CRM platform searches we track, and Bullhorn accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about recruiting CRM platforms, Bullhorn and Recruit CRM each appeared in four of the five answers. Recruit CRM was mentioned before Bullhorn in three out of four answers that named either.

Among recruiting CRM platforms worldwide in September 2026

Who do people search for more?

Recruit CRM, about 25 searches for every 1 for Bullhorn

Recruit CRM 22.2K searchesBullhorn 880 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bullhorn in 4 of 5Recruit CRM in 4 of 5

Who does AI recommend more?

Recruit CRM, named ahead of Bullhorn in 3 of 4 answers

Recruit CRM first in 3Bullhorn first in 1

Follow Bullhorn vs Recruit CRM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top recruiting CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bullhorn and Recruit CRM were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Recruit CRM was listed before Bullhorn in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recruit CRM1st
  2. Bullhorn2nd
  3. Loxo3rd
  4. Avature4th
  5. Gem5th
  6. Recruiterflow6th
  7. Beamery7th
  8. Phenom8th
  9. Manatal9th
  10. Zoho Recruit10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recruit CRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loxo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Recruit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manatal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruiterflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beamery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phenom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about recruiting CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bullhorn or Recruit CRM more popular in search?

This chart shows how often people search Google for Bullhorn and Recruit CRM by name. Each line represents a brand's share of searches for all 11 recruiting CRM platforms we track, month by month, from English-language searches worldwide.

Bullhorn and Recruit CRM among recruiting CRM platforms worldwide, by month

Share of searches by month for Recruit CRM, Bullhorn. The figures are in the table below the chart.

View monthly share of searches table
MonthZoho RecruitLoxoRecruit CRMManatalAvatureRecruiterflowBeameryBullhornPhenomGR8 PeopleGem
Oct 202532.9%14.7%18%14.7%9.9%3.6%4.4%0.81%0.53%0.39%0%
Nov 202531.1%17%17%13.9%11.4%3.4%4.2%0.83%0.63%0.45%<0.01%
Dec 202534.4%15.4%15.4%15.4%10.3%3.7%3.8%0.75%0.6%0.27%0.01%
Jan 202630.9%16.9%13.8%16.9%11.4%4.1%4.1%0.82%0.61%0.3%<0.01%
Feb 202631.8%21.3%11.6%14.2%11.7%4.2%3.5%0.84%0.62%0.31%<0.01%
Mar 202629.7%16.3%13.3%19.9%11%4%4%0.9%0.58%0.35%<0.01%
Apr 202631.5%17.2%14.1%17.2%9.5%4.2%4.2%0.95%0.62%0.37%<0.01%
May 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%0.03%
Jun 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%<0.01%
Jul 202625%16.8%30.6%13.7%7.5%2.7%2.2%0.54%0.49%0.3%<0.01%
Aug 202626.6%17.8%26.6%14.5%8%2.9%2.3%0.58%0.46%0.31%<0.01%
Sep 202629.1%19.5%19.5%15.9%8.7%3.2%2.6%0.77%0.59%0.23%<0.01%

How has the Bullhorn and Recruit CRM comparison changed over the last 12 months?

3 findings

How did search popularity change for recruiting CRM platforms worldwide in September 2026?

4 changes

  1. In September 2026, Zoho Recruit overtook Recruit CRM to become the leader among recruiting CRM platforms worldwide, with 29.1% of the searches.

  2. In September 2026, Loxo overtook Recruit CRM to rank 2nd among recruiting CRM platforms worldwide, with 19.5% of the searches.

  3. In September 2026, Recruit CRM lost share of searches among recruiting CRM platforms worldwide, from 26.6% to 19.5%.

  4. Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bullhorn’s and Recruit CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bullhorn

1 branded search term

  • bullhorn ats

Recruit CRM

1 branded search term

  • recruit crm

How the Brand Demand Index is measured

Other head-to-heads among recruiting CRM platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free