Brandwave

How popular isBrunswick in search?

In September 2026, there were an estimated 50 branded searches for Brunswick worldwide which is up 25% over the last 12 months. Brunswick holds 0.07% estimated Share of Search among ping pong table brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kettler39.4%
  2. JOOLA31.8%
  3. Butterfly14.4%
  4. Cornilleau14.4%
  5. Brunswick0.07%
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Which ping pong table brands compete with Brunswick?

Brunswick against ping pong table brands worldwide, by month

Share of Search by month for Kettler, JOOLA, Butterfly, Cornilleau, Brunswick. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerJOOLAButterflyCornilleauBrunswick
Oct 202542.7%28.9%15.6%12.8%0.05%
Nov 202538.8%32.7%14.2%14.2%0.05%
Dec 202540.1%33.2%14.7%12%0.04%
Jan 202649.3%23.9%14.7%12.1%0.05%
Feb 202647%24.8%14.1%14.1%0.04%
Mar 202641.5%30.9%12.4%15.2%0.05%
Apr 202637.3%33.2%9.1%20.4%0.05%
May 202646.2%27.7%9.2%16.9%0.04%
Jun 202646.9%26.5%9.4%17.2%0.05%
Jul 202645.9%26%11.2%16.8%0.08%
Aug 202642.3%29.5%12.7%15.5%0.05%
Sep 202639.4%31.8%14.4%14.4%0.07%

  1. 1.Kettler

    39.4%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.9 points.

  2. 2.JOOLA

    31.8%

    Held 2nd. 21.9K estimated branded searches, -5.3% vs prior month. Share +2.3 points.

  3. 3.Butterfly

    14.4%

    Moved from 4th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Cornilleau

    14.4%

    Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Brunswick

    0.07%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Brunswick and its closest rivals

How has branded search demand for Brunswick changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brunswick worldwide rose from 40 to 50.
  • Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among ping pong table brands worldwide held steady, from 0.05% to 0.07%.

How did search popularity change for ping pong table brands worldwide in September 2026?

  1. In September 2026, Butterfly overtook Cornilleau to rank 3rd among ping pong table brands worldwide, with 14.4% estimated Share of Search.

  2. In September 2026, JOOLA gained estimated Share of Search among ping pong table brands worldwide, from 29.5% to 31.8%.

  3. In September 2026, Kettler lost estimated Share of Search among ping pong table brands worldwide, from 42.3% to 39.4%.

  4. In September 2026, Cornilleau lost estimated Share of Search among ping pong table brands worldwide, from 15.5% to 14.4%.

  5. Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

Where does Brunswick compete?

Brunswick is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Canned tuna brands6th of 60.01%Show ranking
Canned fish brands6th of 60.02%Show ranking
Ping pong table brands5th of 50.07%Shown above
Billiard tables6th of 60.17%Show ranking
Shuffleboard brands3rd of 32.5%Show ranking

How is Brunswick measured?

Brandwave collects information about searches that people make online using Brunswick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brunswick salmon

Do you work for Brunswick? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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