Brunswick vs Butterfly:Which is searched more?
In September 2026, Butterfly had more branded searches than Brunswick among ping pong table brands worldwide. Butterfly was estimated to have 9.9K branded searches compared to Brunswick’s 50, and held a 19.3% Share of Search versus Brunswick’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brunswick or Butterfly?
Compare the ping pong table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Butterfly, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Kettler | Butterfly | Cornilleau | JOOLA | Brunswick |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18.6% | 15.2% | 15.2% | 0.06% |
| Nov 2025 | 49.2% | 18% | 18% | 14.7% | 0.06% |
| Dec 2025 | 49.2% | 18% | 14.7% | 18% | 0.04% |
| Jan 2026 | 58.6% | 17.5% | 14.3% | 9.5% | 0.06% |
| Feb 2026 | 57.7% | 17.3% | 17.3% | 7.7% | 0.05% |
| Mar 2026 | 49.2% | 14.7% | 18% | 18% | 0.06% |
| Apr 2026 | 44.6% | 10.9% | 24.5% | 19.9% | 0.06% |
| May 2026 | 55.2% | 11% | 20.2% | 13.5% | 0.04% |
| Jun 2026 | 58.8% | 11.8% | 21.5% | 7.8% | 0.06% |
| Jul 2026 | 57.3% | 14% | 20.9% | 7.6% | 0.1% |
| Aug 2026 | 54.7% | 16.4% | 20% | 8.9% | 0.07% |
| Sep 2026 | 52.8% | 19.3% | 19.3% | 8.6% | 0.1% |
How has the Brunswick and Butterfly comparison changed over the last 12 months?
3 findings
- Butterfly was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among ping pong table brands worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among ping pong table brands worldwide moved from 18.6% to 19.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for ping pong table brands worldwide in September 2026?
2 changes
In September 2026, Butterfly overtook Cornilleau to rank 2nd among ping pong table brands worldwide, with 19.3% estimated Share of Search.
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
Other head-to-heads among ping pong table brands
How each brand is measured
Brandwave collects information about searches that people make online using Brunswick’s and Butterfly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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