Brandwave

Butterfly vs JOOLA:Which is searched more?

In September 2026, JOOLA had more branded searches than Butterfly among ping pong table brands worldwide. JOOLA was estimated to have 21.9K branded searches compared to Butterfly’s 9.9K, and held a 31.8% Share of Search versus Butterfly’s 14.4%. These are worldwide searches for English-language branded terms.

Share of Search among ping pong table brands worldwide in September 2026Which is more popular in search, Butterfly or JOOLA?
Butterfly14.4%9.9K searches
vs
JOOLA31.8%21.9K searches

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Which is more popular in search, Butterfly or JOOLA?

Compare the ping pong table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Butterfly and JOOLA among ping pong table brands worldwide, by month

Share of Search by month for JOOLA, Butterfly. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerJOOLAButterflyCornilleauBrunswick
Oct 202542.7%28.9%15.6%12.8%0.05%
Nov 202538.8%32.7%14.2%14.2%0.05%
Dec 202540.1%33.2%14.7%12%0.04%
Jan 202649.3%23.9%14.7%12.1%0.05%
Feb 202647%24.8%14.1%14.1%0.04%
Mar 202641.5%30.9%12.4%15.2%0.05%
Apr 202637.3%33.2%9.1%20.4%0.05%
May 202646.2%27.7%9.2%16.9%0.04%
Jun 202646.9%26.5%9.4%17.2%0.05%
Jul 202645.9%26%11.2%16.8%0.08%
Aug 202642.3%29.5%12.7%15.5%0.05%
Sep 202639.4%31.8%14.4%14.4%0.07%

How has the Butterfly and JOOLA comparison changed over the last 12 months?

  • JOOLA was ahead of Butterfly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among ping pong table brands worldwide moved from 15.6% to 14.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among ping pong table brands worldwide moved from 28.9% to 31.8%, and its estimated monthly branded searches moved from 22.4K to 21.9K.

How did search popularity change for ping pong table brands worldwide in September 2026?

  1. In September 2026, Butterfly overtook Cornilleau to rank 3rd among ping pong table brands worldwide, with 14.4% estimated Share of Search.

  2. In September 2026, JOOLA gained estimated Share of Search among ping pong table brands worldwide, from 29.5% to 31.8%.

Other head-to-heads among ping pong table brands

How each brand is measured

Brandwave collects information about searches that people make online using Butterfly’s and JOOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Butterfly

1 branded search term

  • butterfly table tennis

JOOLA

5 branded search terms

  • joola pickleball
  • joola ping pong table
  • joola table tennis
  • joola table tennis ball
  • joola table tennis bat

How the Brand Demand Index is measured

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