How popular isBrunswick in search?
In September 2026, there were an estimated 50 branded searches for Brunswick worldwide which is up 25% over the last 12 months. Brunswick holds 2.5% estimated Share of Search among shuffleboard brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shuffleboard brands compete with Brunswick?
Share of Search by month for Olhausen, Imperial, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Olhausen | Imperial | Brunswick |
|---|---|---|---|
| Oct 2025 | 78.8% | 19.2% | 2% |
| Nov 2025 | 78.8% | 19.2% | 2% |
| Dec 2025 | 81.9% | 16.8% | 1.3% |
| Jan 2026 | 78.5% | 19.8% | 1.7% |
| Feb 2026 | 79.2% | 19.3% | 1.5% |
| Mar 2026 | 75.1% | 22.5% | 2.3% |
| Apr 2026 | 75.1% | 22.5% | 2.3% |
| May 2026 | 78.3% | 19.3% | 2.4% |
| Jun 2026 | 84.2% | 13.7% | 2.1% |
| Jul 2026 | 80.4% | 16.1% | 3.5% |
| Aug 2026 | 78.8% | 19.2% | 2% |
| Sep 2026 | 78.4% | 19.1% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 1.6K | 0% | -0.4 points | |
| 2, held 2nd | 19.1% | 390 | 0% | -0.1 points | |
| 3, held 3rd | 2.5% | 50 | +25% | +0.5 points |
Compare search popularity between Brunswick and its closest rivals
How has branded search demand for Brunswick changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brunswick worldwide rose from 40 to 50.
- Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among shuffleboard brands worldwide peaked at 3.5% in July 2026 and was lowest at 1.3% in December 2025.
How did search popularity change for shuffleboard brands worldwide in September 2026?
2 changes
Olhausen’s estimated Share of Search among shuffleboard brands worldwide has lost ground for 3 months in a row, from 84.2% to 78.4% in September 2026.
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
Where does Brunswick compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Canned tuna brands | 6th of 6 | 0.01% | Show ranking |
| Canned fish brands | 6th of 6 | 0.02% | Show ranking |
| Ping pong table brands | 5th of 5 | 0.1% | Show ranking |
| Billiard tables | 6th of 6 | 0.17% | Show ranking |
| Shuffleboard brands | 3rd of 3 | 2.5% | Shown above |
How is Brunswick measured?
Brandwave collects information about searches that people make online using Brunswick’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brunswick salmon
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Is Brunswick your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.