Brunswick vs Imperial:Which is searched more?
In September 2026, Imperial had more branded searches than Brunswick among shuffleboard brands worldwide. Imperial was estimated to have 390 branded searches compared to Brunswick’s 50, and held a 19.1% Share of Search versus Brunswick’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brunswick or Imperial?
Compare the shuffleboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Imperial, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Olhausen | Imperial | Brunswick |
|---|---|---|---|
| Oct 2025 | 78.8% | 19.2% | 2% |
| Nov 2025 | 78.8% | 19.2% | 2% |
| Dec 2025 | 81.9% | 16.8% | 1.3% |
| Jan 2026 | 78.5% | 19.8% | 1.7% |
| Feb 2026 | 79.2% | 19.3% | 1.5% |
| Mar 2026 | 75.1% | 22.5% | 2.3% |
| Apr 2026 | 75.1% | 22.5% | 2.3% |
| May 2026 | 78.3% | 19.3% | 2.4% |
| Jun 2026 | 84.2% | 13.7% | 2.1% |
| Jul 2026 | 80.4% | 16.1% | 3.5% |
| Aug 2026 | 78.8% | 19.2% | 2% |
| Sep 2026 | 78.4% | 19.1% | 2.5% |
How has the Brunswick and Imperial comparison changed over the last 12 months?
3 findings
- Imperial was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among shuffleboard brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Imperial’s estimated Share of Search among shuffleboard brands worldwide moved from 19.2% to 19.1%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for shuffleboard brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
Other head-to-heads among shuffleboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Brunswick’s and Imperial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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