Brandwave

How popular isBL.INK?

In September 2026, people searched for BL.INK by name about 673,000 times worldwide, about the same as the previous year. These searches made up 25.7% of all global URL shortener platform searches, placing BL.INK third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about URL shortener platforms, BL.INK did not appear in any of the answers.

Search and AI answers in September 2026

BL.INK is the third most searched of 10 competitors and not listed in any AI answer.

  1. BitlyShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TinyURLShare of searches 28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BL.INKShare of searches 25.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RebrandlyShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Cutt.lyShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top URL shortener platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BL.INK did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. TinyURL2nd
  3. Short.io3rd
  4. Rebrandly4th
  5. Dub5th
  6. BL.INK–
  7. Cutt.ly–
  8. tiny.cc–
  9. is.gd–
  10. T.LY–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TinyURL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Short.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cutt.ly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • tiny.cc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • is.gd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.LY0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about URL shortener platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which URL shortener platforms compete with BL.INK?

BL.INK against URL shortener platforms worldwide, by month

Share of searches by month for Bitly, TinyURL, BL.INK, Rebrandly. The figures are in the table below the chart.

View monthly share of searches table
MonthBitlyTinyURLBL.INKRebrandlyCutt.lyShort.iotiny.ccis.gdT.LYDub
Oct 202544.2%26.3%22.9%3.8%1.4%0.34%0.28%0.41%0.28%0.14%
Nov 202542.4%29.4%21.1%4.2%1.3%0.46%0.31%0.46%0.25%0.14%
Dec 202539.1%28.6%24.7%4.1%1.8%0.44%0.36%0.54%0.24%0.13%
Jan 202641.6%25.6%25.5%4.2%1.5%0.46%0.31%0.46%0.25%0.1%
Feb 202643.8%26.8%22.1%4.4%1.3%0.4%0.33%0.49%0.18%0.1%
Mar 202642%29.3%20.8%5.1%1.3%0.56%0.31%0.46%0.17%0.12%
Apr 202645.1%26.2%21.4%4.3%1.6%0.47%0.31%0.38%0.21%0.12%
May 202644.8%23.7%24.9%4.1%1.2%0.37%0.3%0.37%0.16%0.09%
Jun 202646.9%26.3%20.9%3.4%1.3%0.56%0.25%0.21%0.14%0.1%
Jul 202646.3%25.3%21.4%4.3%1.6%0.58%0.26%0.17%0.14%0.12%
Aug 202644.6%27.6%21.5%3.5%1.6%0.58%0.26%0.17%0.17%0.1%
Sep 202640%28%25.7%3.5%1.5%0.57%0.31%0.17%0.14%0.1%

  1. 1.Bitly

    40%

    Held 1st. 1M estimated branded searches, -8.2% vs prior month. Share -4.5 points.

  2. 2.TinyURL

    28%

    Held 2nd. 735K estimated branded searches, +4% vs prior month. Share +0.5 points.

  3. 3.BL.INK

    25.7%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.

  4. 4.Rebrandly

    3.5%

    Held 4th. 90.8K estimated branded searches, +0.06% vs prior month. Share -0.1 points.

  5. 5.Cutt.ly

    1.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Short.io

    0.57%

    Held 6th. 14.8K estimated branded searches, -0.13% vs prior month. Share 0 points.

  7. 7.tiny.cc

    0.31%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  8. 8.is.gd

    0.17%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.T.LY

    0.14%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Dub

    0.1%

    Held 10th. 2.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BL.INK and its closest rivals

Every comparison with BL.INK

9 comparisons

How has branded search demand for BL.INK changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BL.INK worldwide held steady at 673K.
  • Across the 12 months ending September 2026, BL.INK’s share of searches among URL shortener platforms worldwide increased from 22.9% to 25.7%.
  • Across the 12 months ending September 2026, BL.INK’s share of searches among URL shortener platforms worldwide peaked at 25.7% in September 2026 and was lowest at 20.8% in March 2026.

How did search popularity change for URL shortener platforms worldwide in September 2026?

6 changes

  1. In September 2026, BL.INK gained share of searches among URL shortener platforms worldwide, from 21.5% to 25.7%.

  2. In September 2026, Bitly lost share of searches among URL shortener platforms worldwide, from 44.6% to 40%.

  3. Estimated monthly branded searches for Short.io worldwide rose 49.3% over 12 measured months, from 9.9K to 14.8K in September 2026.

  4. Estimated monthly branded searches for is.gd worldwide fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for T.LY worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Dub worldwide fell 34.6% over 12 measured months, from 4K to 2.6K in September 2026.

How are BL.INK’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BL.INK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bl ink

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How the Brand Demand Index is measured

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