How popular isDub in search?
In August 2026, there were an estimated 210 branded searches for Dub worldwide which is down 46.2% over the last 11 months. Dub holds 0.01% estimated Share of Search among URL shortener platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which URL shortener platforms compete with Dub?
Share of Search by month for Bitly, TinyURL, Rebrandly, Dub. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitly | TinyURL | Rebrandly | Short.io | Dub |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 35.8% | 4.9% | 0.43% | 0.02% |
| Nov 2025 | 54.9% | 39.1% | 5.4% | 0.57% | <0.01% |
| Dec 2025 | 53.7% | 40.3% | 5.5% | 0.58% | <0.01% |
| Jan 2026 | 61% | 33.4% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 61.9% | 32.6% | 5.1% | 0.44% | <0.01% |
| Mar 2026 | 60.9% | 33.1% | 5.5% | 0.59% | <0.01% |
| Apr 2026 | 64.8% | 30% | 4.7% | 0.5% | <0.01% |
| May 2026 | 65% | 29.7% | 4.8% | 0.43% | <0.01% |
| Jun 2026 | 64% | 31.5% | 3.9% | 0.62% | <0.01% |
| Jul 2026 | 60.1% | 33.8% | 5.4% | 0.71% | <0.01% |
| Aug 2026 | 58% | 36.8% | 4.5% | 0.71% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.2M | -4.2% | -2.1 points | |
| 2, held 2nd | 36.8% | 767K | +7.9% | +3 points | |
| 3, held 3rd | 4.5% | 93.2K | -17.7% | -0.9 points | |
| 4, held 4th | 0.71% | 14.8K | +0.07% | 0 points | |
| 5, held 5th | 0.01% | 210 | +23.5% | 0 points |
1.
Bitly
58%
Held 1st. 1.2M estimated branded searches, -4.2% vs prior month. Share -2.1 points.
2.
TinyURL36.8%
Held 2nd. 767K estimated branded searches, +7.9% vs prior month. Share +3 points.
4.5%
Held 3rd. 93.2K estimated branded searches, -17.7% vs prior month. Share -0.9 points.
4.
Short.io0.71%
Held 4th. 14.8K estimated branded searches, +0.07% vs prior month. Share 0 points.
5.
Dub0.01%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.
Compare search popularity between Dub and its closest rivals
Every comparison with Dub
4 comparisons
How has branded search demand for Dub changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dub worldwide fell from 390 to 210.
- Across the 11 months ending August 2026, Dub’s estimated Share of Search among URL shortener platforms worldwide held steady, from 0.02% to 0.01%.
How did search popularity change for URL shortener platforms worldwide in August 2026?
5 changes
In August 2026, TinyURL gained estimated Share of Search among URL shortener platforms worldwide, from 33.8% to 36.8%.
In August 2026, Bitly lost estimated Share of Search among URL shortener platforms worldwide, from 60.1% to 58%.
In August 2026, Rebrandly lost estimated Share of Search among URL shortener platforms worldwide, from 5.4% to 4.5%.
Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
Estimated monthly branded searches for Dub worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.
How is Dub measured?
Brandwave collects information about searches that people make online using Dub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dub links
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Is Dub your brand?
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