Brandwave

URL shortener platforms:Which brands are most popular in search?

In August 2026, Bitly was the most searched among URL shortener platforms worldwide, with an estimated 1.2M branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitly58%
  2. TinyURL36.8%
  3. Rebrandly4.5%
  4. Short.io0.71%
  5. Dub0.01%

Follow URL shortener platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the services used to shorten links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among URL shortener platforms worldwide, by month

Share of Search by month for Bitly, TinyURL, Rebrandly. The figures are in the table below the chart.

View monthly share of search table
MonthBitlyTinyURLRebrandlyShort.ioDub
Oct 202558.9%35.8%4.9%0.43%0.02%
Nov 202554.9%39.1%5.4%0.57%<0.01%
Dec 202553.7%40.3%5.5%0.58%<0.01%
Jan 202661%33.4%5.1%0.55%<0.01%
Feb 202661.9%32.6%5.1%0.44%<0.01%
Mar 202660.9%33.1%5.5%0.59%<0.01%
Apr 202664.8%30%4.7%0.5%<0.01%
May 202665%29.7%4.8%0.43%<0.01%
Jun 202664%31.5%3.9%0.62%<0.01%
Jul 202660.1%33.8%5.4%0.71%<0.01%
Aug 202658%36.8%4.5%0.71%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bitly

    58%

    Held 1st. 1.2M estimated branded searches, -4.2% vs prior month. Share -2.1 points.

  2. 2.TinyURL

    36.8%

    Held 2nd. 767K estimated branded searches, +7.9% vs prior month. Share +3 points.

  3. 3.Rebrandly

    4.5%

    Held 3rd. 93.2K estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  4. 4.Short.io

    0.71%

    Held 4th. 14.8K estimated branded searches, +0.07% vs prior month. Share 0 points.

  5. 5.Dub

    0.01%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among URL shortener platforms worldwide?

In August 2026, Bitly was the most searched among URL shortener platforms worldwide, with an estimated 1.2M branded searches and 58% estimated Share of Search within this set. TinyURL is in 2nd place, 21.2 percentage points behind at 36.8% Share of Search.

Global URL shortener platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bitly58.9% → 58%65%May 202653.7%Dec 20251st
TinyURL35.8% → 36.8%40.3%Dec 202529.7%May 20262nd
Rebrandly4.9% → 4.5%5.5%Mar 20263.9%Jun 20263rd
Short.io0.43% → 0.71%0.71%Aug 20260.43%Oct 20254th
Dub0.02% → 0.01%0.02%Oct 2025<0.01%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among URL shortener platforms worldwide decreased from 58.9% to 58%.
  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among URL shortener platforms worldwide increased from 35.8% to 36.8%.
  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among URL shortener platforms worldwide peaked at 65% in May 2026 and was lowest at 53.7% in December 2025.
  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among URL shortener platforms worldwide peaked at 40.3% in December 2025 and was lowest at 29.7% in May 2026.
  • Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among URL shortener platforms worldwide peaked at 5.5% in March 2026 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Rebrandly, Short.io and Dub held steady: their estimated Share of Search among URL shortener platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for URL shortener platforms worldwide in August 2026?

  1. In August 2026, TinyURL gained estimated Share of Search among URL shortener platforms worldwide, from 33.8% to 36.8%.

  2. In August 2026, Bitly lost estimated Share of Search among URL shortener platforms worldwide, from 60.1% to 58%.

  3. In August 2026, Rebrandly lost estimated Share of Search among URL shortener platforms worldwide, from 5.4% to 4.5%.

  4. Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Dub worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free