Brandwave

How popular isRebrandly in search?

In August 2026, there were an estimated 93.2K branded searches for Rebrandly worldwide which is down 17.8% over the last 11 months. Rebrandly holds 4.5% estimated Share of Search among URL shortener platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitly58%
  2. TinyURL36.8%
  3. Rebrandly4.5%
  4. Short.io0.71%
  5. Dub0.01%
Rebrandly website (opens in a new tab)

Follow Rebrandly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which URL shortener platforms compete with Rebrandly?

Rebrandly against URL shortener platforms worldwide, by month

Share of Search by month for Bitly, TinyURL, Rebrandly. The figures are in the table below the chart.

View monthly share of search table
MonthBitlyTinyURLRebrandlyShort.ioDub
Oct 202558.9%35.8%4.9%0.43%0.02%
Nov 202554.9%39.1%5.4%0.57%<0.01%
Dec 202553.7%40.3%5.5%0.58%<0.01%
Jan 202661%33.4%5.1%0.55%<0.01%
Feb 202661.9%32.6%5.1%0.44%<0.01%
Mar 202660.9%33.1%5.5%0.59%<0.01%
Apr 202664.8%30%4.7%0.5%<0.01%
May 202665%29.7%4.8%0.43%<0.01%
Jun 202664%31.5%3.9%0.62%<0.01%
Jul 202660.1%33.8%5.4%0.71%<0.01%
Aug 202658%36.8%4.5%0.71%0.01%
Sep 2026—————
  1. 1.Bitly

    58%

    Held 1st. 1.2M estimated branded searches, -4.2% vs prior month. Share -2.1 points.

  2. 2.TinyURL

    36.8%

    Held 2nd. 767K estimated branded searches, +7.9% vs prior month. Share +3 points.

  3. 3.Rebrandly

    4.5%

    Held 3rd. 93.2K estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  4. 4.Short.io

    0.71%

    Held 4th. 14.8K estimated branded searches, +0.07% vs prior month. Share 0 points.

  5. 5.Dub

    0.01%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Rebrandly and its closest rivals

How has branded search demand for Rebrandly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rebrandly worldwide fell from 113K to 93.2K.
  • Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among URL shortener platforms worldwide peaked at 5.5% in March 2026 and was lowest at 3.9% in June 2026.

How did search popularity change for URL shortener platforms worldwide in August 2026?

  1. In August 2026, TinyURL gained estimated Share of Search among URL shortener platforms worldwide, from 33.8% to 36.8%.

  2. In August 2026, Bitly lost estimated Share of Search among URL shortener platforms worldwide, from 60.1% to 58%.

  3. In August 2026, Rebrandly lost estimated Share of Search among URL shortener platforms worldwide, from 5.4% to 4.5%.

  4. Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Dub worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.

Where does Rebrandly compete?

Rebrandly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Short link management platforms4th of 53.5%Show ranking
URL shortener platforms3rd of 54.5%Shown above

How is Rebrandly measured?

Brandwave collects information about searches that people make online using Rebrandly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rebrandly
  • rebrandly app
  • rebrandly com
  • rebrandly links

Do you work for Rebrandly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rebrandly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.