Brandwave

Dub vs Rebrandly:Which is searched more?

In August 2026, Rebrandly had more branded searches than Dub among URL shortener platforms worldwide. Rebrandly was estimated to have 93.2K branded searches compared to Dub’s 210, and held a 4.5% Share of Search versus Dub’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among URL shortener platforms worldwide in August 2026Which is more popular in search, Dub or Rebrandly?
Dub0.01%210 searches
vs
Rebrandly4.5%93.2K searches

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Which is more popular in search, Dub or Rebrandly?

Compare the services used to shorten links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dub and Rebrandly among URL shortener platforms worldwide, by month

Share of Search by month for Rebrandly, Dub. The figures are in the table below the chart.

View monthly share of search table
MonthRebrandlyDub
Oct 20254.9%0.02%
Nov 20255.4%<0.01%
Dec 20255.5%<0.01%
Jan 20265.1%<0.01%
Feb 20265.1%<0.01%
Mar 20265.5%<0.01%
Apr 20264.7%<0.01%
May 20264.8%<0.01%
Jun 20263.9%<0.01%
Jul 20265.4%<0.01%
Aug 20264.5%0.01%
Sep 2026——

How has the Dub and Rebrandly comparison changed over the last 12 months?

  • Rebrandly was ahead of Dub in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dub’s estimated Share of Search among URL shortener platforms worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 390 to 210.
  • Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among URL shortener platforms worldwide moved from 4.9% to 4.5%, and its estimated monthly branded searches moved from 113K to 93.2K.

How did search popularity change for URL shortener platforms worldwide in August 2026?

  1. In August 2026, Rebrandly lost estimated Share of Search among URL shortener platforms worldwide, from 5.4% to 4.5%.

  2. Estimated monthly branded searches for Dub worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dub’s and Rebrandly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dub

1 branded search term

  • dub links

Rebrandly

4 branded search terms

  • rebrandly
  • rebrandly app
  • rebrandly com
  • rebrandly links

How the Brand Demand Index is measured

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