BL.INK vs T.LY:Which is more popular?
In September 2026, BL.INK had more branded searches than T.LY among URL shortener platforms worldwide. BL.INK had about 673,000 branded searches, while T.LY had 3,600. BL.INK made up 25.7% of all URL shortener platform searches we track, and T.LY accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about URL shortener platforms, neither BL.INK nor T.LY appeared in any of the five answers.
Who do people search for more?
BL.INK, about 187 searches for every 1 for T.LY
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top URL shortener platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither BL.INK nor T.LY showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cutt.ly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tiny.cc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
is.gd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.LY0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about URL shortener platforms
5 answers
Asked ChatGPT
“Which URL shortener should I use?”
Asked ChatGPT
“What are the best URL shorteners?”
Asked ChatGPT
“What's the best URL shortener for short links?”
Searched Google, AI Overview
“url shortener”
Searched Google, AI Overview
“short link generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BL.INK or T.LY more popular in search?
This chart shows how often people search Google for BL.INK and T.LY by name. Each line represents a brand's share of searches for all ten URL shortener platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for BL.INK, T.LY. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitly | TinyURL | BL.INK | Rebrandly | Cutt.ly | Short.io | tiny.cc | is.gd | T.LY | Dub |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 26.3% | 22.9% | 3.8% | 1.4% | 0.34% | 0.28% | 0.41% | 0.28% | 0.14% |
| Nov 2025 | 42.4% | 29.4% | 21.1% | 4.2% | 1.3% | 0.46% | 0.31% | 0.46% | 0.25% | 0.14% |
| Dec 2025 | 39.1% | 28.6% | 24.7% | 4.1% | 1.8% | 0.44% | 0.36% | 0.54% | 0.24% | 0.13% |
| Jan 2026 | 41.6% | 25.6% | 25.5% | 4.2% | 1.5% | 0.46% | 0.31% | 0.46% | 0.25% | 0.1% |
| Feb 2026 | 43.8% | 26.8% | 22.1% | 4.4% | 1.3% | 0.4% | 0.33% | 0.49% | 0.18% | 0.1% |
| Mar 2026 | 42% | 29.3% | 20.8% | 5.1% | 1.3% | 0.56% | 0.31% | 0.46% | 0.17% | 0.12% |
| Apr 2026 | 45.1% | 26.2% | 21.4% | 4.3% | 1.6% | 0.47% | 0.31% | 0.38% | 0.21% | 0.12% |
| May 2026 | 44.8% | 23.7% | 24.9% | 4.1% | 1.2% | 0.37% | 0.3% | 0.37% | 0.16% | 0.09% |
| Jun 2026 | 46.9% | 26.3% | 20.9% | 3.4% | 1.3% | 0.56% | 0.25% | 0.21% | 0.14% | 0.1% |
| Jul 2026 | 46.3% | 25.3% | 21.4% | 4.3% | 1.6% | 0.58% | 0.26% | 0.17% | 0.14% | 0.12% |
| Aug 2026 | 44.6% | 27.6% | 21.5% | 3.5% | 1.6% | 0.58% | 0.26% | 0.17% | 0.17% | 0.1% |
| Sep 2026 | 40% | 28% | 25.7% | 3.5% | 1.5% | 0.57% | 0.31% | 0.17% | 0.14% | 0.1% |
How has the BL.INK and T.LY comparison changed over the last 12 months?
3 findings
- BL.INK was ahead of T.LY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BL.INK’s share of searches among URL shortener platforms worldwide moved from 22.9% to 25.7%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, T.LY’s share of searches among URL shortener platforms worldwide moved from 0.28% to 0.14%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
How did search popularity change for URL shortener platforms worldwide in September 2026?
2 changes
In September 2026, BL.INK gained share of searches among URL shortener platforms worldwide, from 21.5% to 25.7%.
Estimated monthly branded searches for T.LY worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BL.INK’s and T.LY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among URL shortener platforms
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