Bitly vs BL.INK:Which is more popular by branded search?
In August 2026, Bitly had more branded searches than BL.INK among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to BL.INK’s 70, and held a 58% Share of Search versus BL.INK’s <0.01%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bitly or BL.INK?
Compare services and tools used to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitly, BL.INK. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitly | TinyURL | Rebrandly | Short.io | BL.INK |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 35.8% | 4.9% | 0.43% | <0.01% |
| Nov 2025 | 54.9% | 39.1% | 5.4% | 0.57% | <0.01% |
| Dec 2025 | 53.7% | 40.3% | 5.5% | 0.58% | <0.01% |
| Jan 2026 | 61% | 33.4% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 61.9% | 32.6% | 5.1% | 0.44% | <0.01% |
| Mar 2026 | 60.9% | 33.1% | 5.5% | 0.59% | <0.01% |
| Apr 2026 | 64.8% | 30% | 4.7% | 0.5% | <0.01% |
| May 2026 | 65% | 29.7% | 4.8% | 0.43% | <0.01% |
| Jun 2026 | 64% | 31.5% | 3.9% | 0.62% | <0.01% |
| Jul 2026 | 60.1% | 33.8% | 5.4% | 0.71% | <0.01% |
| Aug 2026 | 58% | 36.8% | 4.5% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bitly and BL.INK comparison changed over the last 12 months?
3 findings
- Bitly was ahead of BL.INK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide moved from 58.9% to 58%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, BL.INK’s estimated Share of Search among short link management platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 70.
How did search popularity change for short link management platforms worldwide in August 2026?
2 changes
In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.
Estimated monthly branded searches for BL.INK worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bitly’s and BL.INK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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