How popular isBitly in search?
In August 2026, there were an estimated 1.2M branded searches for Bitly worldwide which is down 12% over the last 11 months. Bitly holds 58% estimated Share of Search among short link management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which short link management platforms compete with Bitly?
Share of Search by month for Bitly, TinyURL, Rebrandly. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitly | TinyURL | Rebrandly | Short.io | BL.INK |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 35.8% | 4.9% | 0.43% | <0.01% |
| Nov 2025 | 54.9% | 39.1% | 5.4% | 0.57% | <0.01% |
| Dec 2025 | 53.7% | 40.3% | 5.5% | 0.58% | <0.01% |
| Jan 2026 | 61% | 33.4% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 61.9% | 32.6% | 5.1% | 0.44% | <0.01% |
| Mar 2026 | 60.9% | 33.1% | 5.5% | 0.59% | <0.01% |
| Apr 2026 | 64.8% | 30% | 4.7% | 0.5% | <0.01% |
| May 2026 | 65% | 29.7% | 4.8% | 0.43% | <0.01% |
| Jun 2026 | 64% | 31.5% | 3.9% | 0.62% | <0.01% |
| Jul 2026 | 60.1% | 33.8% | 5.4% | 0.71% | <0.01% |
| Aug 2026 | 58% | 36.8% | 4.5% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.2M | -4.2% | -2.1 points | |
| 2, held 2nd | 36.8% | 767K | +7.9% | +3 points | |
| 3, held 3rd | 4.5% | 93.2K | -17.7% | -0.9 points | |
| 4, held 4th | 0.71% | 14.8K | +0.07% | 0 points | |
| 5, held 5th | <0.01% | 70 | -22.2% | 0 points |
1.
Bitly
58%
held 1st · 1.2M estimated branded searches · -4.2% vs prior month · -2.1 points
2.
TinyURL36.8%
held 2nd · 767K estimated branded searches · +7.9% vs prior month · +3 points
4.5%
held 3rd · 93.2K estimated branded searches · -17.7% vs prior month · -0.9 points
4.
Short.io0.71%
held 4th · 14.8K estimated branded searches · +0.07% vs prior month · 0 points
5.
BL.INK<0.01%
held 5th · 70 estimated branded searches · -22.2% vs prior month · 0 points
Compare search popularity between Bitly and its closest rivals
How has branded search demand for Bitly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bitly worldwide fell from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide decreased from 58.9% to 58%.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide peaked at 65% in May 2026 and was lowest at 53.7% in December 2025.
How did search popularity change for short link management platforms worldwide in August 2026?
5 changes
In August 2026, TinyURL gained estimated Share of Search among short link management platforms worldwide, from 33.8% to 36.8%.
In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.
In August 2026, Rebrandly lost estimated Share of Search among short link management platforms worldwide, from 5.4% to 4.5%.
Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
Estimated monthly branded searches for BL.INK worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.
How is Bitly measured?
Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bitly
- bitly app
- bitly com
- bitly link shortener
- bitly links
- bitly online
- bitly shortener
- bitly software
- bitly url shortener
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Is Bitly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.